Everyone says to pre-sell before you build. Most fail to do so because they've never had a plan to help them. Treat it like a science experiment by following the Rule of 100 to determine if your project is worth building.
Decide your ideal customer
Compile 100 of those contacts
Set a goal for success. If 10 buy, will I build the thing? If I can't find 10, will I move on from this idea?
"More bootstrappers would succeed if they focussed on sales rather than marketing." - Courtland Allen, Indiehackers
These questions are necessary to determine if your target market exists. If so, how can we repeatedly find them? And how do we message them about the benefits they could experience by working with us?
If your problem truly exists, there is some group of people out in the wild who are trying to solve it. We can find them by following through on the last step with a simple Google search. We know the tool is to help power-Tweeters. So let's try searching for where they may congregate on Linkedin or Facebook.
Searching "Twitter" on Linkedin Groups returns Twitter Strategies, a 14k person group
The great thing about Linkedin or Facebook is we can now directly message our prospects. The teardown of how to actually message is at the end of this post!
A tool to help
The best results come from the basics. I use Yet Another Mail Merge (YAMM), a free Google Sheets add-on that lets you send 50 emails a day. Though, I like to think I can be more personalized than most. Here's a 2min vid on how to set up YAMM and a personalized email. 👇
A cold-email teardown
You've got your customer list and now you want to sell to them. What do you actually say? Let's start off with what not to say.
Here's an email I got from a recruiter yesterday. Do you think they wonder why no one responds?
Hannah, I'm sorry to put you on blast, but this breaks so many rules of good cold email:
This is a cold email I sent this week while looking for beta users of a SaaS project.
Do you think it got a response? Because it did! Why?
This 1 tip, 1 tool, and 1 teardown is focused on helping you get your first customers for a new or non-existent product.
If you would like (and would pay for) weekly sales advice posts like these, drop me a note! [email protected].