I'm the creator of Howitzer - a marketing tool for Reddit, made for Entrepreneurs, Startups and Indie Hackers!
💡And... I can proudly say that I found the way to successfully advertise my products on Reddit!
(on a nearly $0 budget)
As you know, Reddit is really tough place for marketing, and a lot of us are avoiding it because of that.
But, we also know that Reddit is the "hidden gem", the Entrepreneurs' Garden of Eden, untouched by the regular startup guy, full with potential because of the perfectly segregated target/niche groups!
For the past years, every time I tried to advertise something on Reddit, I found these problems:
So... I found a way how to do it!
Reddit's community is tough for sure, but it's open for sharing and gaining knowledge and value!
🧲 If you detect the problem/need/interest of a Reddit user, and find a way to approach him with you solution - you have a potential customer!
When I tried to advertise my previous product (mobile app for a niche group), I found that my target group "lives" on Reddit.
At first, I manually looked for posts and comments with people having the problem my product solves, then contacted them through private messages!
⚔️ It worked! ⚔️
... But it was time consuming.
I decided that I need to automate the process by writing a script for scraping Reddit's subreddits for posts and comments containing specific keywords.
I found that I needed to manually check them even with this approach, because people may have positive/negative sentiment about the 'keyword' I was looking for, and (logically) I can't sell something to someone who said that he hates those kind of things.
After a lot of trial and error, writing long scripts of code, 24/7 running computer, I realized that I have built myself an useful tool!
I've built the prototype of Howitzer!
If this solves my problem, probably it will solve somebody else's problem, too.
I gathered a team of developers, we optimized, packed in a web app and put in cloud everything - and we built Howitzer, as it is now!
📢Using Howitzer to sell Howitzer!
By targeting people who are asking about 'reddit marketing', 'reddit marketing tools', 'growth hacking on reddit', 'growth hacking tools' and similar keyphrases, I find and target my potential customers using Howitzer, as you can see in the video below (2 min watch):
After I find and extract my potential customers, I contact them through private messages.
The way of successfully writing a "cold message", is content for another post.
Generally, I'm approaching them for a basic discussion about Reddit marketing, directly solving their problems if they have one, giving them tips & tricks on Reddit marketing or growth hacking, asking for their experience with similar tools and for their current way they are doing things, etc.
🎉 The results are great! 🎉
We've launched few days ago (for our early access users & presubscribers), and bunch of them reported 40-45% response rate, and decent conversion rate!
Feel free to check and try Howitzer, and give me your opinions and ideas!
Your feedback will be highly appreciated!
Also, if you have any questions or want to discuss about growth hacking or Reddit marketing, feel free to open discussion in the comments below!