So, I have a business in Brazil, and we started our blog 5 months ago. We've tried getting backlinks, but was too much effort, so we just kept creating new content targeting low competition keywords based on Ahrefs.
The results were a bit meh until last month when something just clicked and we started to rank on several keywords. Now we're getting around 3k clicks/month.
The downside, though, is that our bounce skyrocket, we had 40~50% before the SEO kicked in and now we're at 75%. Our website is fast and our blog is pretty clean, I'm not really sure if there's a problem on our side.
We're planning to add CTA's and Widgets to entice users to create a free account. Has anyone here had the same problem? If so what worked best for you? Sidebar CTA? CTA in the middle of the blog post? Or anything else, I would love to know, looking at the 75% bounce rate in GA is making me feel like I'm losing a lot of potentials customers.