For the last few months I have been noticing a new trend with sales of Discord Bot Studio - most of my sales are coming from countries where the primary language is not english. In fact, over a third of sales are coming from Germany.
This begs the question, how can I best be optimizing my SEO and website to reach audiences outside the US?
Any resources would be appreciated.
SEO is mostly based on quality of content and links. If you prepare content on the page to be localized on german, italian, spanish or whatever language/country you are targeting, it would receive visits from those countries when they search on their language.
Prepare multi landing pages, optimize each for different language (task for freelance professional translators), make automatic switch by browser language, or by IP ranges (MaxMind) and switch them by js, php.
Also english version can be dynamic, geo ip can detect the city or state and insert values dynamically in the content and phrases, for example visitors from from Brazil would see the sentence like "See why over a hundred users from Brazil already use our bot"
Thanks for the insight, that's great information.