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SEO Process I use Step-by-Step

Hey, founders!

I have spent 15+ hours a week on SEO for the last 3 weeks and it is not my main responsibility, I am a co-founder and I spend the most time on marketing, branding, design, blog posts, etc.

In this post, I want to tell you the exact process I used to rank on the first page for a few relevant keywords in a month. I want to have your feedback to make my process better. @Melomal said I should post this on this group so I am reposting it here :) Please leave feedback!

Finding a topic

When I wake up every day, I wait for 2 hours to eat my first meal to burn fat without effort. In these 2 hours, I drink my coffee and search for content.

I use waybackmachine to look for our competitors' blog posts from years back since they are in this industry for 10+ years they have a lot of blog posts they used to rank for the keywords I try to aim for.

I find old posts and look for parts that are not really relevant today.

Finding keywords

After finding an old post I can write about, I look for non-relevant parts. For example, they have blog posts about features they added and they talk about it like a breakthrough.

However, if I talk about such a feature like a breakthrough it won't make any sense. So I delete those parts and look for keywords with Keywords Everywhere Chrome extension. I copy and paste the most relevant keywords to a Word Doc.

After that, I use the Google Keyword tool to look for their competitiveness, search volume, etc. Then make a list of long-tail keywords and low-medium competition keywords with 100-100k volume.

Looking For Other Posts

After that, I search for other posts by putting some of the keywords in Google and I look at the top 5 articles. I copy-paste them to look for their word count and keywords to look if I can find other keywords that have low competition but a good search volume.

I also try to write a bit longer than those posts but I don't know if it does work. Some say it works some say it doesn't.

Writing the blog

I try to write in a more personal/informal tone because I love reading articles that are not really formal and more talkative. I also add images and gifs but don't add stock photos. It is also because I personally don't like seeing them everywhere on articles so I don't use them.

If you have feedback or if I can do something better please leave a comment!

I hope you find this useful :)

Thanks

  1. 5

    This is cool if you want to be in competition mode. But as my boy Peter Thiel has metnioned, "competition is for losers".

    The best content is the one that hasn't been talked about. Those will yield better SEO results, and you won't have to spend hours searching for what to write about.

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      Competition is for losers only if you are living in the la-la-land because Peter Thiel did not say it for SEO, he said to those who make their company an alternative to another company.

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        This applies for SEO as well.

        Find topics that are not being talked about (no competition). You'll have a much easier time getting traffic. And faster (probably weeks instead of months to see results).

        Instead of trying to compete with articles that you probably won't beat unless it's 1000x better.

        And trying to make something better, takes a lot of time and effort on top of your 2 hours of searching for content.

        So while you take days to complete an article, I got 4-5 articles already out the door that I know haven't been talked about and will yield faster results. Just speaking from xp.

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          can you give an example of an article/topic that only you wrote about?

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            Yup, I wrote an article on implementing routers to a Svelte app.

            When I wrote it, no one was writing about Svelte but people were interested. I won in that topic, which also opened me up to more Svelte keywords rankings.

            And, now it drives me anywhere from 500-600 visitors a month. And it seems to be increasing as Svelte popularity grows.

            It was so obvious at the time, that Svelte is gonna be a winner, so it made sense to write about it when no one was.

            If you go to my Twitter page, you'll see the growth of my site. I used to do the, keyword search, and make it 10x better. But that only took me so far, and drove me insane.

            Sometime early 2020, I took a different approach. The, what content are people not talking about or not talking enough about. That has skyrocket my growth this year.

  2. 2

    As I said in my comment, great post to share some more advanced techniques which helps to illustrate how much hustle is required to get things done in SEO.

  3. 1

    This is such a great process when you are not an SEO expert and don't want get into the ins and outs of SEO.

    This process is about getting the job done.

    Thanks for sharing.

  4. 1

    That's algorithm is actually working perfectly for me, thanks for sharing it. However, I'm too busy and lazy for dealing with this seo thing on my own. Thus, I have read all answers to all questions on https://crowdo.net/blog/crowd-marketing/ which had appeared when I was doing it myself. So, the thing is that if you're not professional, you'd better not do it on your own, you'll spend too much time trying your best to figure it all out, meanwhile your rivals will just be making orders and receiving results from well-prepared guys, who know thei business. Sooo, I decided to try services from these guys after all and I remained actually excited about the results. I have higher ranking in google search now and my backlink profile is much stronger now.

  5. 1

    Thanks Emir! How do you get backlinks for your posts?

  6. 1

    Great post!

    I would add that in finding a topic, yes you should match your competitors and what they have already done though you should primarily focus on answering questions that your target market/buyer personas are asking.

    Every business occupies a niche, and has a set of specific customers in mind - I usually recommend choosing 3-5 broad topics that are related to your service that your target market cares about too. From here you can start digging into keywords using tools like Answer the Public or Google's keyword planner.

    For example, for us it is 'SEO education' and 'content marketing', super broad and we build out lists of keywords that are related to them.

    The idea is to fill a need. First find the questions your target market is asking as it relates to those topics and keywords and provide really great answers to those questions in the form of content. I love using sites like Quora or Reddit to find the most common questions being asked and then look to my competitors/the top ranking search results to get an idea of what how competitive it is to rank, and what my content should look like if I want to rank in the top 10.

    1. 1

      I agree.

      I look at competitor sites since they already tried to answer some questions and they rank extremely well.

      I have a question: I have 5-6 keywords that I want to rank extremely well. Should I only focus on those keywords until I succeed or should I include other keywords that I want to rank for but not as much as those 5-6 keywords? Currently, I am changing current posts according to what google search console says and also write new articles to rank for those 5-6 keywords.

      1. 2

        Good question!

        So chances are there are a lot more keywords than those 5-6 that you could rank for, I would recommend building a list of those 5-6 keywords and keywords that are similar to them (you can look to Google's suggested searches, or the 'people also search for' at the bottom of the page when searching for those keywords).

        Then, continue creating content with all those keywords in mind. Focusing on all these related keywords is what will give you a broader set of content and make your site an authority in your niche, and that's what Google looks for in top content.

  7. 1

    Do you syndicate these articles? Or otherwise get visits/links to them?..

    1. 1

      I include a link to other posts whenever it is relevant

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        So your basically online doing on-site SEO?

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          yes i read that syndicating your blog with another website is dangerous since they can rank better than you

          1. 3

            Yep it can knock you for duplicate content as well as cannibalize your rank - that's only if you are not able to set a canonical URL though.

            The canonical url is a tag that tells Google, and other crawlers, the source of the content and can be used for content shared on other sites to point any SEO credit back to the source.

            Medium allows you to import stories which sets the canonical URL to the story you imported, so that's a safe way to share articles to a different audience and not harm your ranking chances.

          2. 2

            Maybe try BloggingForDevs.com course by another IH here, just signed up and she explains how to do that properly, specifically addressed that point about dup content...

            Generally from what I know on-site SEO is just 5% or less of the ranking on serps... Plus if you do offsite properly your working on traffic first which in itself is profitable and SEO becomes the bonus, which take a long time anyway...

  8. 1

    This comment was deleted a year ago.

    1. 1

      I believe it's Google's keyword planner it's an Ads tool but you don't have to pay/actually run an ad to play around with it.

      1. 1

        This comment was deleted a year ago.

        1. 1

          Hmm, when you first set up the ads account it'll walk you through setting up a campaign (you don't have to actually run the campaign though) and then allow you to use the keyword planner tool, I'm not sure why it's having you create a video campaign though - did you specify video at some point?

          Are you seeing an option to un-do this current campaign and start from scratch again?

          1. 1

            This comment was deleted a year ago.

            1. 1

              Gotcha.

              You could try clicking the 'skip the guided setup' link to get out of this youtube ad setup and see if that works.

              I just tried logging in with a different email I've never used for Google Ads as well though wasn't getting pushed into the video ad so I'm not sure what the issue is unless I were to view your screen live.

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                This comment was deleted a year ago.

                1. 1

                  This comment was deleted a year ago.

                  1. 1

                    It is for your country if you didn't select one at the beginning. If you selected one, then it is for the country you selected

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