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6 Comments

SEO vs. PPC - What are you guys pursuing?

  1. 3

    We go with both. For Price2Spy we are investing in PPC, but I am aware of organic reach as well, so we put a lot of time and effort into building a strong SEO strategy and offering quality content in our field.

    For https://botmenot.com/ we still haven't started using PPC since it's still in a prelaunch phase, but we started optimizing the website from the very first day, paying special attention to the technical part, and I am planning to start a blog there as well.

  2. 3

    My product Hevy has a relatively low ARPU, which meas we can’t really afford to pay for PPC ads, as the CPC is insanely high. We chose to go all-in on SEO instead, I feel like its a way more sustainable method of growth and can be more valuable long term as well.

    1. 3

      Yeah true.

      We like to use PPC to just see which terms convert for us and then set up an SEO strategy to rank for those terms.

      It's basically just a shortcut to ranking high before you actually do so you can make sure you can focus on the right things with SEO.

      1. 1

        Thats a cool idea. Thats like a super fast way to validate page conversions. Nice 👏

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