We go with both. For Price2Spy we are investing in PPC, but I am aware of organic reach as well, so we put a lot of time and effort into building a strong SEO strategy and offering quality content in our field.
For https://botmenot.com/ we still haven't started using PPC since it's still in a prelaunch phase, but we started optimizing the website from the very first day, paying special attention to the technical part, and I am planning to start a blog there as well.
My product Hevy has a relatively low ARPU, which meas we can’t really afford to pay for PPC ads, as the CPC is insanely high. We chose to go all-in on SEO instead, I feel like its a way more sustainable method of growth and can be more valuable long term as well.
We go with both. For Price2Spy we are investing in PPC, but I am aware of organic reach as well, so we put a lot of time and effort into building a strong SEO strategy and offering quality content in our field.
For https://botmenot.com/ we still haven't started using PPC since it's still in a prelaunch phase, but we started optimizing the website from the very first day, paying special attention to the technical part, and I am planning to start a blog there as well.
My product Hevy has a relatively low ARPU, which meas we can’t really afford to pay for PPC ads, as the CPC is insanely high. We chose to go all-in on SEO instead, I feel like its a way more sustainable method of growth and can be more valuable long term as well.
Yeah true.
We like to use PPC to just see which terms convert for us and then set up an SEO strategy to rank for those terms.
It's basically just a shortcut to ranking high before you actually do so you can make sure you can focus on the right things with SEO.
Thats a cool idea. Thats like a super fast way to validate page conversions. Nice 👏
Yes 🤙