I've analyzed over 1500 marketing articles over the past week and identified the top 3 acquisition channel trends & opportunities that can help you ge tmore paying users:
Aira has published their state of link building report.
What's this about: Aira has surveyed 150 professionals from the digital marketing industry. The goal was to identify the link building approaches they use, and how they approach things like measuring link value, return on link buidling and so on.
The results: You have the full report here. Here are some interesting screenshots that I found useful:
The most popular tools for link building:
Metrics people use to measure the authority of a link:
The Association of National Advertisers published a report where they surveyed a few leading figures, trying to figure out the top 5 advertising KPIs. Here are the top 5:
Notice that most of these metrics are all about the bottom line. If you invest $X, you should expect to get $Y in return.
The Association of National Advertisers has also surveyed people to identify the most used metrics by advertisers:
Notice that only 1 metric (ROI/ROAS) is common among the 2 lists. Why?
What's easy to measure != important: When you start advertising on a platform like Facebook, it's easy to see your ad CPM/CPC/unique reach. However, if you want to see your ROI/ROAS/lifetime value, you usually need to set up pixels, goals, which is harder to do.
What this means for you: If you're running ads and not measuring ROI/ROAS, take a small step and start now by setting up your tracking goals. Ultimately, whether your business survives or not depends on you making more money than you spend, which is the definiton of return-of-investment.
What's happening: Youtube will expand its "right to monetize" to ALL videos worldwide. Previously, ads were showing only on channels that are part of YouTube's partner program. After that, YouTube has expanded the "right to monetize" to only US-based channels.
With last week's update, YouTube will show ads on ALL videos on the platform, worldwide, regardless of whether they're enrolled into the partner program.
What this means for you: There are many small channels that are not part of YouTube's partner program. Many of those channels are probably related to your niche. You can insert an ad inside those videos, get relevant traffic and see how things perform.. Here's a nice tutorial on how to do it.
This update sucks for YouTube creators, but is an interesting opportunity for founders who want to target a worldwide audience.