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Should I publish my review of competing products?

We make blog books and there are a few competitors out there who do the same (but less well, obviously). To keep tabs, I am using their services to order their books and compare versus our own. Is it ok/proper to fairly and openly publish the results of my research on our own blog?

I am motivated both by helping to better inform our (and their) customers, and also hoping that it may help SEO too. I would try to be fair, balanced, add disclaimers etc, but might it be taken badly? What could go wrong?

Should I publish my research on competitor's products?
  1. Yes
  2. No
  3. Maybe
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