Hey Indie Hackers!
I'm developing right now a simple appointment booking tool for a certain niche. There is one big competitor and other several small competitors.
So basically my plan is to focus on the main functionality of the tool and not add other unnecessary features which are probably going to be used by 10% of my clients.
So I know for example that a big competitor charges a fixed fee of 35% for every appointment booked. So if a customer books an appointment over that platform for 100 dollars , the business owner needs to pay 35 dollars to the big competitor/platform. So thats adds up and surely they will be paying like over 1000 dollars a month, because people book daily over this platform.
The other "small" competitors, charge 30-50 dollars. But to be honest their design doesn't look very user friendly, but the main functionality is there.
I personally would charge around 80-100 Dollars and have the same features, but with better design. I don't know if the other small competitor have a beautiful admin dashboard (the big competitor has a beautiful one). Do you think people would buy from me, because I have a more beautiful design for the customer/admin dashboard(for the business owner) and the same functionality?
And what would you respond, if your client says: Well the option X is cheaper?
Also a general question: Do you need to have more functionality than your competitor or should you be cheaper, if you have less features?
Thanks for taking your time and reading until here. I hope you can give me some advice!