Course Creators October 6, 2020

Show us your course...

Rosie Sherry @rosiesherry

Have you created a course?

Can you share it below and share some juicy details around it?

  • who is the course for?
  • what was the hardest part of building it?
  • how did you approach getting sales?
  • how well has it done sales wise?
  • what did you wish you knew before starting?
  1. 3 - 💎🚆

    who is the course for?

    Folks who would like to learn the Ruby on Rails web development framework

    what was the hardest part of building it?

    90+ videos of content + editing 😆

    how did you approach getting sales?

    Landing page with email capture shared on my youtube channel where I've been posting free content for years.

    how well has it done sales wise?

    Just passed 30k in revenue (not bad for my first major course)

    what did you wish you knew before starting?

    Lots of things but mostly a plan of attack for how to account for the next steps following this first course. If I were to teach something non Ruby or Rails related, would it still do well? I'm currently building a few concepts out to test this theory.

    1. 2

      Hey Andy, I follow your story here in IH, and I really got interested in the part you told, in some of your comments/posts, that you learned RoR during the process of creating the course and also shared that learning experience with your Youtube Audience.

      I would like to understand it better since I also have a Youtube channel where I'm sharing my experience on learning Rust, and eventually I would also like to go to the course path.

      If you can share a little more about the course creation, or point me where you already wrote about it, that would be very helpful.

      1. 1

        Hey man!

        Thanks for following along.

        So the course came by accident. Ultimately I made the commitment to learn Rails in public so I could build another app that failed prior to the course idea. I needed a framework that was approachable with practically no budget and a team of one (me). I started blog/making screencasts of my process and public and it started raining traction. With Ruby on Rails there wasn't a lot of modern content on YouTube in particular so I noticed that void after a while and started posting more consistently.

        After about 70 or so videos it was obvious that I could leverage the new network I had to take on a course. I built a landing page to help validate the idea. Before launch I tallied up about 700 emails which I later notified when the course went live.

        In terms of creating the course, I tried to pile as much recording time into free days as I could. Behind the scenes I was also making a custom mini course framework that helped a lot with support. The framework was a place to help me create, manage, and delete users as well a generate coupon codes on the fly to help entice a few people I reached out to about the course post launch. I spent about 3 months on the course in total which if you factor the earnings might not be totally worth it but the marketing helps toward future endeavors so I'm pleased.

        For courses, most if not all earnings happen in the launch phase. I still see sales but they are definitely fewer and farer between. I've also slacked a bit on marketing it these days since I'm working towards my next course launches and other product ideas.

        Maybe, hit me up sometime and we can talk shop. I'm actually thinking of building a course network that introduces new tech to aspiring developers and designers. Rust is one thing I know very little about. Maybe there's a collaboration in our future.

  2. 3

    The Customer-Led Growth Program (which lives inside the Forget The Funnel pro membership)

    • Leaders at SaaS companies responsible for growth (founders, marketers, product, consultants too)
    • @clairesuellentrop and I have been iterating on this program for 3 years... it went from an 8 lessons in real-time to 12 lessons self-directed, to now 40 lessons self-directed with a community + monthly support events. The hardest part (for me anyway) has been getting what's in my head down "on paper" into slides and recorded into edited and polished videos. Not to mention the platforms we went through!
    • We've always been quite marketing led with our free content. We're also now offering new members 1:1 sessions when they get started.
    • Since launching v1 in 2018 we're in the tens of thousands but with this most recent iteration (launched officially last week) we're at $1500 MRR.
    • This is so much more work and so much harder than you think it will be 🤪
    1. 1

      The website isn't loading. :(

      1. 1

        Ack I typo'd the URL 🙈 ...fixed now

  3. 2
    audio courses for everyone!
    Screen free learning

    1. 1

      hey @audionerd126 I would love to connect. I'm creating a video-podcast about online course creator and I'm looking for participants. Would you be open for a 30min call?

  4. 2

    Any course creator can also list their courses on gumrank (

  5. 2

    Created two courses at the begging of the summer - Make Something ( ) and What To Do Now ( ).

    Both are aimed at helping artists and creatives get control over their businesses. To create more consistently and get that work out into the world, and to start working on their business to make it more resilient.

    Both took about 30 hours to put together, from outline to filming to editing to uploading and building the landing page.

    I massively failed on the marketing side. I didn’t message properly and only told my immediate friends and followers , so both only did about $1k in sales so far.

    I wish I had spent more time to marketing them and getting more awareness for them, but I’m trying to remedy that now so that I can improve on the marketing front and get the courses in the hands of more people because I know the courses get the results they promise.

    1. 1

      Super interesting content. Did you create the web yourself or is it based on a platform?

      1. 2

        Thanks! The site is built using the platform Thinkific (

        1. 1

          hey @daren, I've seen that you have many courses with a large number of lessons. I’m crafting a video-podcast that identifies trends, common problems and best practice solutions specific to online course creators. It would be awesome if you could participate. Would you be open for a 30min call?

          1. 1

            Hey! Sorry for the delayed response. Shoot me an email at [email protected] and lets find a time to chat!

            1. 1

              Awesome, I'll send you an email

  6. 2

    Sorry if this comes off as spammy but for course creators who want to have their courses on a new platform, we'd love to have them on :)

  7. 2

    Love this prompt and the answers so far!

    I created a few courses: Marketing for Freelancers, Selling for Freelancers, and Business for Freelancers.

    • The course is for freelancers in their first 3 years of business who are struggling to earn the living they want. It focuses on the business aspects of freelancing, not the craft itself.

    • The hardest part was creating all the slide decks (48 lessons!) and recording the screen captures.

    • I have an email list of mostly freelancers, so besides the launch, I have a few evergreen email sequences that end with sharing the course.

    • In the last year, the course has sold ~$7,000 worth. It's a spin out of similar courses I made for LinkedIn Learning, which does quite well (something like 50K+ students at this point)

    • I wish I would've invested into my own branding before I started. I'm doing a new brand now, and I'll have to re-record them all as a result!

    1. 1

      Really a lot of content, can I ask you how long does it take to create one of this courses?

      1. 2

        I worked on these courses concurrently for about...5 months.

  8. 2

    Web Development: Beginners Guide to Basics -

    • Beginners in Web Development wanting to get a handle on the fundamentals (HTML, CSS, JS).
    • Nothing was particularly hard as i love coding, but... The most stressful/time consuming was the editing and putting the videos together in the way that i did. a 20-45min video could be 1-2 hours on editing, meaning 2-3 hours per video spent * 25 course videos 😃
    • I built a Facebook Group Web Development for Beginners which now has over 3.5K members in there. It's organic now, around 10-15 members every day which i manually approve and don't allow any spam in there. I post tips, info, coding challenges and my youtube videos in there.
    • I offered a free ebook with an email sequence, where I gathered around 3K email subscribers by promoting this through Facebook Ads.
    • To date, I've done around 33 sales @ $49 so around $1,600. I've been so busy with work lately, but planning another round of Facebook Ads to promote it again, as I'm not seeing any interest in it from Facebook Group members specifically, it's become more of a free source of info around a loose community on a Group.
    • I wish I knew how to properly target and market, as with my Facebook Ads, I got a lot of sign ups where they just weren't prepared to spend any money. Although the 1-2% rule applies to email list that 1 or 2% will ultimately convert which i did do based on my results. But overall, I'm happy, I always wanted to create a course, and I achieved it and made a little bit of money while helping 30+ people so far, right now if i make a sale I smile, I don't dwell on not raking it lots of money on this as I know i'm not pushing it too much ATM.
  9. 1

    Hello, folks,

    I'm just about to launch an online writing course on the art of the manifesto. I've been running this course face-to-face for several years with my creative partner-in-crime, Hannah Stevens, through our tiny social enterprise, Wind&Bones. We've taught it in various parts of the world, and we've now decided to go online, partly to reach new audiences, and partly because like everybody else, we've needed something to keep us out of mischief during COVID lockdown.

    As for @rosiesherry's questions:

    • Who is the course for? Writers, activists, change-makers, marketers.
    • What was the hardest part of building it? We've taught face to face for years. Taking things online meant quite a few tech upgrades (investing in decent camera / microphone equipment) and a pretty steep learning curve. It runs on Podia: we thought about various kinds of LMS before settling on Podia, which is fine for the time being (we run our writers' mentoring programme through Podia as well, and it works well).
    • How did you approach getting sales? We're soft launching this week, and then pushing the sales from next week. We have a small, select mailing list, as well as some good contacts in the writing world. Busy setting up landing pages. Also Twitter / Instagram / Facebook etc.
    • How well has it done sales wise? Ask me again in six months' time.
    • What did you wish you knew before starting? So far, it's all been pretty smooth, and lots of people have helped out. So nothing comes to mind.

    Here's a link to the course:

  10. 1

    Hello Rosie,
    from JUST STARTUP!

    Who's the course for:

    We have built the course on 3 levels for Digital Marketers to Entrepreneurs.

    1. Beginners Level - Digital Marketing
    2. Intermediate Level - Marketing Automation & Growth Hacking
    3. Expert Level - Kickoff your startup (Personal Blog, E-Commerce, Healthcare startup, etc.)

    Hard Part:

    Website building, 90+ videos, editing & content by a single person

    Approach Sales:

    I have asked fellow Digital Marketing Experts to review the course give the feedback on how this looks & provided the course for 90% less than what actually others charge with less than half the content we provide!
    & the rest is Word of Mouth.

    Sales Performance:

    Made a good number of 250+ registrations with WoM & planning for a rigorous online promotion form January.


    Should have made more out of pandemic with paid promotions that could have made at least a 1000 registrations for sure!😃

  11. 1

    Not just a course but a new course platform:

    • Anyone who wants to learn to code, but specifically those who skipped CS fundamentals in a bootcamp or crash course
    • The hardest part was sandboxing the code execution (technical) and marketing to the right market
    • Right now organic blog traffic, experimenting with Google ads
    • It's done okay, but I need a lot of improvement (open to suggestions). I have 2,400 demo signups and about $700 in sales
    • To focus much more on user feedback channels earlier! I only recently setup feedback forms and such
  12. 1

    We don't have a course, but we have a course hosting platform 🙈. Does that count?

    Shameless plug - but check us out at We are trying to hit 1k sign-ups by year on our waitlist, so please connect with us on our website. Our niche is the behavioural science aspect of course creation. Many of these attention-grabbing tricks found on social media apps take advantage of our brain's dopamine system. We want to make those design patterns accessible to a course creators workflow. How can we light up those reward pathway for learners?

    We would love to connect with some of you guys here and learn more about your experience creating courses.

  13. 1

    Ruby on Rails 6: Learn 25+ gems and build a Startup MVP 2020 - learn to build your own advanced e-learning platform. Final result - great Udemy clone

  14. 1

    Ruby on Rails 6: Learn to Build a Multitenancy SaaS app
    - course where you build your own advanced SaaS boilerplate. Final Result = Laravel Spark but for Rails

  15. 1

    Here it is: reverse engineering through technical scraping

    who is the course for?
    Indie hackers and makers who want to collect data to power their products or marketing

    what was the hardest part of building it?
    Really, nothing. I also custom built the platform that hosts the course.

    how did you approach getting saleas?
    I had the first sales through my network (Facebook, Twitter, email list)

    how well has it done sales wise?
    I launched pre-sales yesterday night and had 4 sales so far =)

    what did you wish you knew before starting?
    I built my career, and 10s of software products around a simple idea: collecting third-party data for profit.

  16. 1

    Handstand Essentials

    A course to teach people to do handstands in their living rooms.

    Since everyone is home working remotely I condensed my 20 years of acrobatics knowledge into the most essential and fun simple elements so that folks could embrace a physical challenge and pick up a new skill before quarantine ends.

    The hardest part was learning the edit video and do voice over. I am used to working with live sweaty real humans and transitioning to the online world was a major adjustment. I am excited though for the possibility to reach more people then I would though teaching in a studio.

    I sold my first 5 courses just through word of mouth and previous students! Super thrilled to sell my first product. I am currently looking for more ways to market and let people know about it.

    I wasted a lot of time trial and error trying out different video editors and apps. Although I don’t think there is any way around that learning process.

  17. 1
    • My course is for Medium writers looking to increase their Medium Partner Program earnings.
    • The hardest part was organizing the content to meet the needs of two unique audiences—new Medium writers and experiences writers looking to up their game.
    • I did very little marketing for pre-sales which I offered at a discount. Just a single post, email blast, and Facebook group post.
    • I think it has done well with ~$1400 in presales. Today was the first day after the official launch at the full price so we will see!
    • I wish I had known how receptive people were to pre-launches. I might do more to promote my next course or validate an entire course idea!
  18. 1

    who is the course for?

    People who want to level up VSCode by learning Vim for use in VSCode.

    what was the hardest part of building it?

    Cutting down scope! There were so many commands I wanted to teach, I limited it to 22.

    how did you approach getting sales?

    I tweeted about it, posted in a few Discord groups. I need to work on this since sales have dropped completely.

    how well has it done sales wise?

    $2,600 (260 x $10 course).

    what did you wish you knew before starting?

    I wish someone would have told me the hardest part is getting started. Anyone can make a course. 95% of people say, "I want to do that." Only 5% actually start. If you can move in that direction, you can make it happen.

  19. 1

    I wonder has anyone created broadly speakin sof skills courses?

  20. 1

    Why your business needs GPT-3. (

    • Course is targetted at business executives
    • Course creation is easy. Selling is hard.
    • Organic Post & Ads
    • 48 sales.

    Looking forward to marketing suggestions.

  21. 1

    Get your first paying customrs on the internet

    Initially, I was struggling with not knowing how to structure and deseminate the information. Notion has been really helpful and allowed me to consider the structure and emoji's

    I approached getting sales by engaging with my audience and I have done 14 sales so far

    I wish I created a sneak peak of the book before selling it and I also wish I was building the whole thing is public more, whilst I was halfway done with it

  22. 1

    I started into creating a course but then conversations stirred up with a University to have me come teach to undergrads.

    Course is Social Media Marketing. It’s my first crack at being a professor of sorts but I’m loving every second of it.

    The real pleasure is educating the next generation of marketers. So many marketing departments are run backwards, too traditional, or just flat out aren’t effective. Literally every client, company, and startup I’ve worked with has its problems. Teaching students better ways is how I feel I’m helping contribute to business performance/our economies in the future (better ethical, responsible management with stronger leadership).

  23. 1

    JavaScript Native Applications for Photoshop

    It's a 9h long video-tutorial that walk developers through the build of a fully-fledged native (.exe for Win, .app for Mac) independent application based on NW.js that connects to Photoshop and operates it remotely – very much like "traditional" 3rd party Photoshop panels would do, but as a separate app upon which development environment one has full control.

    I've produced other video-courses, but on this is the first one where I appear in video too – which is the hardest part, especially if you have to talk, teach & do write working code at the same time. If it were audio only, the editing process would have been much smoother! Here, I had to shoot a ton of takes until each segment was more or less flawless from start to finish. But it's been recorded during the lockdown in Italy, let's say I had a truckload of time in my hands :-)

    Sales-wise: eh, not so good – Adobe extensibility is a niche topic, and developers are already struggling using the available technology – mine is a creative solution that is not really by the book. I have a main-ship website where I do sell all my training material called PS-Scripting. I'm trying to expand my audience, but targeting a niche has its pros (e.g. almost zero competition) and cons (very limited pool of potential customers)

  24. 1

    Android 50 -

    • A course that targets absolute beginners, people with zero coding background and teach them about programming and Android Development at the same time.
    • The hardest part was production of the videos because I both record myself and my screen and do a lot of editing.
    • I had some Udemy sales, but organic Udemy sales are really low. For that reason I am trying to increase my overall student base by providing free coupons to communities.
    • Currently I have only made around $40 before taxes. So it's not achieving good at the moment.
  25. 1

    I'm not sure if it counts, but I have two online courses published on Pluralsight:

    One is Managing Advanced Kubernetes Logging and Tracing and is aimed at tech people.
    The other is Open Source Your GitHub Project and is more general. Aimed at both techs and non-techs.

    The hardest part for me was recording and editing the video. I'm very camera shy and I blocked a lot whenever I hit "record". Also, video is not my medium, so it comes with great difficulty. Editing demos (screencasts, basically) is probably the worst part as things tend to go wrong there.

    The first one is selling pretty good, the second one, not so much. I'm mostly highlighting them in my LinkedIn and Twitter posts.

  26. 1

    These are great — does anyone have a course related to (remote) executive assistants? how to hire for one or even how to be one? xx

  27. 1

    Hi Rosie, yes, I created a course at using Kajabi.

    -who is the course for? SaaS founders, finance, accountants

    -what was the hardest part of building it? Creating the content! Took tons of time to create the slides and templates.

    -how did you approach getting sales? I have a blog at TheSaaSCFO with 32K+ subscribers so had an audience to market to

    -how well has it done sales wise? some nice initial launches, but just like a SaaS app, if you build it, doesn't mean they will buy. Covers the cost of Kajabi and more, but need more time to create more content.

    -what did you wish you knew before starting? how to launch

  28. 1

    Thanks for this post, Rosie!
    How To Buy Websites For Profit

    • for people interested in buying and running profitable online businesses
    • the hardest part was actually condensing the content well (still working on it)
    • word of mouth and with my existing newsletter
    • sales: just starting out :) it's rather a hobby, so no need for a rocket ship
    • that you can easily invest a few hundred hours in building a course
  29. 1 - Learn how to build web apps without code.

    • Course is for anyone who's interested in building apps/ MVP's without any code.
    • Hardest part is filling it with content, currently have 80+ tutorials but always looking for ideas to add more tutorials
    • Twitter is our largest driver for getting sales. Huge niche community there for the #nocode audience
    • Doing pretty well, steady growth. I expect growth to keep climbing as more people turn towards no-code.

    Overall excited for the future!

  30. 1

    This comment was deleted 2 months ago.

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