This frequently debated question paints a picture of a world where the only choice is between being a cog at a giant semi-monopoly, or taking investment money in the hopes of one day growing to be head cog at a giant semi-monopoly.
Role models matter. So I made a list of small companies that I admire. Neither giants nor startups - just people making a living writing software on their own terms.
I love Pinboard, still use it today. ❤️
The others are too techie for me.
Also of relevance there are 'company of one' founders being discussed here.