Good points, I would like to add ( Hashtags - because it place a role too)
Social media (Instagram is like SEO - where low to medium competition hashtags should be used)
As you told consistency and Brand book color is important.
High quality image
and also there is no optimal time (It is always trial and error method) to find out the timing to post.
Adding Geotags is also good for reach in the particular location
Good points, I would like to add ( Hashtags - because it place a role too)
Social media (Instagram is like SEO - where low to medium competition hashtags should be used)
As you told consistency and Brand book color is important.
High quality image
and also there is no optimal time (It is always trial and error method) to find out the timing to post.
Adding Geotags is also good for reach in the particular location