Before TikTok, social media was about discovering content from people you follow.
After TikTok, social media platforms like Instagram and YouTube are turning into discovery platforms, where you'll be able to discover interesting cool content from anyone on the platform.
Let's explore the timeline on how all of this got started.
One year later, and things started to speed up. Now, Instagram is considering doing the same thing for their main feed:
**What's likely to follow: ** Stories? Will you see "Suggested stories" from people you don't follow as well? Time will tell.
A few minor updates in the meanwhile. And in the same fashion as Instagram, one year later:
Bigger organic reach. Instagram, Facebook and YouTube have been very stringy about giving new creators exposure. So many people went on TikTok and got millions of views as a result. Now, these platforms seem to be reversing course and trying to give new creators more exposure in an effort to correct their past mistakes.
I've already been seeing anecdotal evidence of how people are getting hundreds of thousands of views on their YouTube Shorts or Instagram Reels. If things continue this way, we'll start hearing stories about the same for regular YouTube videos and Instagram posts.
2021 is an amazing year to be a creator.