Landing Page Feedback October 28, 2020

"Soft launching" my dream journal app; what do you think about the landing page?

Laurens @LaurensVK

Hey all, recently I "soft launched" my web app. Meaning, I'm not really investing much time or money in marketing right now, I just want to work on the app while already offering lifetime memberships to the first users. The believers :)

Still, I would appreciate any feedback on the current landing page. I completely redid the page to make it more barebones, so it loads faster.

https://oneironotes.com/

Thoughts?

  1. 1

    Hi there, site looks good.

    Here's my take:

    1. Make a better logo please. Just increasing the font size and changing color will do. I kept searching for it for bit when the site loaded.
    2. The pricing seems confusing until studied properly. I suggest increasing the lifetime price or decreasing the yearly price to make both sound like a good deal.

    All the best!

    1. 1

      Thanks for the comment! Both are very fair points.

  2. 1

    Hi there,

    A couple top-line thoughts:

    • I’m a big believer in having some sort of logo. It doesn’t have to be fancy, it could even just be stylized text (see something like Stripe for example) but in this case having your company name match your nav links exactly gives off an “unpolished” feel out of the gate.

    • Speaking of, I’m just having a hard time with the name. It reads as “One Iron Notes” and I’m not sure what that means—is there something I’m missing?

    • Remember to utilize features over benefits in your opening copy. “Start a Dream Journal” conveys some value—but you need to hook them, right away, on why they should start a dream journal with YOU in that opening headline. Same goes for the sub-text. Those are just features, and they seem disjointed. Write down dreams, ok, can do that anywhere. Securely store, same. Discover patterns—this is hinting at something interesting. Have lucid dreams—really cool if you can provide a proof statement.

    All-in-all, great work. The site looks clean, it’s a cool idea. Hone in on your value proposition. Being a note taking app for dreams isn’t enough (any note taking app will do for that). Your value prop is deeper—linking themes and (somehow?) inducing lucid dreaming. I’m not sure how that’s supposed to happen with his app, but if you can do it—and prove it—put that value prop up front. I think it’d really help with conversions. In fact, I’ll be your first customer!

    Good luck,

    Joe

    1. 1

      Thanks Joe! That's valuable feedback, I appreciate it...

      About the name: I know, I get that remark a lot, but I couldn't resist going with this, admittedly somewhat awkward, name anyway. The reason? It's a combination of "oneiro-" (prefix for anything relating to dreams, from the Greek "oneiros", pronounced "o - neigh - ro") and "notes" of course, being a play on the word "oneironauts" as well, meaning explorers of the dream world.

      It's a weird looking name in English, but the "oneiro" prefix is fairly well known in the niche of lucid dreaming.

      I used to have a brief explanation of the name, maybe I should put that back somewhere on the landing page.

      About the unclear value preposition: thanks for bringing that up. It's indeed supposed to be more than just a note taking app. The value should be in the tagging, pattern recognition & visualization. Personally I use it to visually see in what kinds of dreams I'm not aware that I'm dreaming, but I'm working on improving both the actual features & the sales pitch.

      Thanks again!

      1. 2

        If the name is well-known in your demographic, then don't worry about it at all. They're the ones you care about!

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