Hi there.
I've created this landing page: https://pipewing.com/
But after people have looked at the website, they ask me some weird questions, which means they don't understand what Pipewing is all about.
Is it understandable what newsletter cross-promotion means?
What would you think Pipewing does?
Thank you for your support!
Say I'm going through the struggle of not having enough exposure from my newsletter.
Would it be fair to say that I'll search google for "newsletters on [similar topic]"? Then if I don't find them that way, maybe I'll search google for "newsletter cross promotion" and come to your site.
If that's the lead-up to coming to your site, let's look at how the site will fair using the Forces of Progress, the back-and-forth forces in the mind of the visitor:
So that's my advice. You got something that addresses a struggle. The page could be improved to make sure the first two forces clear the second two.
Hope that helps.
Thank you! That is actually a really nice framework for thinking about the landing page.
But the real struggle is not "I'm not getting enough exposure". It's "Cross-promotion works, but it costs so much time and effort". Pipewing just makes it 10 time easier to find and reach out to other newsletter creators and to cross-promote (all copy material is in place, etc.).
I'm trying to understand: so what they want to leave behind is "I'll do it manually". The competition would be "I'll just use keyboard maestro to auto-fill my outreach emails?" Where is the time and effort being expended that hurts so much?
You have to first find relevant newsletters, that have a similar audience, but are not a direct competition. E.g. looking for IH posts, using Google, etc. Then you have to find the contact information and reach out. Sometimes via email, sometimes via Twitter, etc. And only then you'll find out if the other party is open to cross-promotion. And when you agree to cross-promote, you have to ask the other party for their logo, a short description you can use, etc.
Huh! That looks like some fantastic material to put on your site so make the visitor feel understood. "Yes, that's exactly what I'm going through." Then tell them how pipewing takes care of those annoyances.
Thank you! I think you really showed me a valuable insight here.
I get what cross-promotion is, but it's a vague term. I think that's the problem.
Thank you! This is probably the best summary of the problem.
Glad I could help!
It's not clear what exactly you're offering.
When I read your H1 ("Newsletter Cross-Promotion Made Simple"), I instinctively think, "Okay, so you help me promote my newsletter across different platforms, like social media, news sites, mobile apps, RSS, etc. etc., helping me to gain subscribers," but then the H2 ("Connect to hundreds of other newsletter creators") confuses me.
Then again, I don't have a newsletter, so maybe it will make sense to someone with a newsletter to promote.
Thanks! That could indeed explain it.
hi @whereismypen I took a glance at your landing page while I was doing my weekly landing page feedback live-stream today, I tried to give you some honest feedback and I've highlighted a few areas of improvement. I also took some time to do the timestamps in the video description, so it's easy to find! Check it out: https://youtu.be/SxyVsA58c34
Thank you! Very valid points. An example how the process looks like and data/proof showing that this really works is something I'll try.
what sort of questions?
is this a 2 sided promise? how do I know the promise is kept? are all of the promotions affiliate offer style, meaning I at least get paid for doing my side, if it becomes one sided?..
Thanks! Good point. Essentially both creators chat a bit and then agree to promote each other. You must trust the other person. I think a feedback system would help here (like on Fiverr)
yea, a feedback system would be needed.
but it's also a very low transaction count for most I'm guessing... which might make it into a very small market on the reviewed side.. and easy to cheat...
I think it would be way easier to kickstart it with payed offers... (due it might be a way more complex system)
Well, actually there are people on the platform that have found partners for cross-promotion twice already, and it's been only online for 5 days. I guess you want to cross-promote in each newsletter that you write. I think I'll go for the payed offers afterwards (starting from this niche). But definitely something to keep in mind!
What about "Find similar newsletters in your market that you can partner with"
Thanks! That's a great idea. I don't know if this is too broad, but I think I can be more specific in the subtitles. Yeah, I think I'll try that.
Maybe add small screenshots/images of what your product does, images convey what the website does faster than text
Thank you! I'll certainly will add some screenshots.
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Thanks! Very valid questions I try to answer them on the landing page! Illustrating the process and so on.