Greetings 🎅 🎄
December 2020 is ending with a 1000% MRR increase from December 2019. I'm pretty happy about that. Right now MRR is sitting just under £600 ($800) whereas last December it was £52.
For context, last December the product was about a year and half old and now it's about 2 and half years old.
Slow and steady wins the race.
If someone was to put a gun to my head and tell me to explain the one thing that had the most impact, I couldn't do it.
I've been thinking about it a LOT and what I would say is that it is a powerful combination of 3 things.
Continually speaking to customers. Now, people say this all the time but what does it actually mean to "speak to customers"? In my case it means emailing as many new signups as you have the energy to email. I also email people when they take a paid plan, when they upgrade or when I just notice (from my reports) that they use the platform a lot. This will wield amazing tidbits of information, usually along the lines of "it would be great if I could...." and "I think it would be easier to use if...."
Take action on the above. Seriously, lots of small changes that in isolation may seem inconsequential DO add up to an overall more polished and refined product. Remember, new users don't see the small iterations. They just see what the product is like when they sign up, and if all the little niggles are gone then their first impressions are really excellent, and that matters.
Experiment with pricing. I've had... I dunno... MANY versions of my pricing tiers since I launched. When I switched to the current tier system ($10, $20 and $30) things started to lift almost immediately. However I believe this was only the case because I implemented points 1 and 2 well.
Anyway, it's a tough old slog but I believe perseverance is the key.
Merry Christmas everyone 🥂