Spraying and Praying: Your Sales Prospecting on Auto-Destruct Mode

A Bridge Group study found that since 2014, outreach attempts are up 46%, while quality conversations are 𝘥𝘰𝘸𝘯 45%. Significantly less conversions despite more effort, but how can that be?

This is because people continue to bombard what they think are “prospects” with irrelevant messages, but little do they know they’re shooting themselves in the foot.

Spraying and praying is an archaic approach that a lot of sales folks out there still continue to resort to.

To make things even worse, a lot of reps, even today, equate sales prospecting to spraying and praying, which it clearly is NOT.

Here’s why spraying and praying isn’t sales prospecting in any sense of the term and how you can overcome this problem:

https://www.slintel.com/blog/sales-prospecting-and-outreach/

KEY TAKEAWAY: Don't spray and pray when data is the modern way.