Ever since I was a kid, sneaking my parent's laptop into my room to watch NigaHiga, I've been obsessed with creators. I didn't grow up watching Netflix, Hulu, cable TV. I grew up watching Youtube and Twitch. Creators were and still are a big part of my life. So now I've decided to start building a new business to help creators monetize better.
I'm starting with a crazy idea I've had for a bit. Making a marketplace for NFTs of TikTok sounds. Today TikTok pays sound creators nothing and yet they're the biggest drivers of content on the platform. My theory is that sound creators like the "Tell me you __ with telling me you do __" person can create an NFT of their sound and sell it in an open marketplace for good money and earn royalties down the line on future sales.
I'm super early to this idea. I have to start talking to creators before I build it. In that spirit, my goal is to talk to at least 1 creator in the next 7 days about how they monetize their TikTok, if at all, and what their pain points are. I plan on writing cold emails, cold DMs, and posting on TikTok to find leads. On the side, I'm going to teach myself web3. I come from a traditional web2 software background at a big social media company so this space is entirely new to me.