Steal My Process Of Creating A Newsletter Landing Page
To grow your newsletter, you need:
- Traffic
- Conversion
But many people focus only on traffic and ignore the impact of conversion optimization.
👉 Here is a mini-guide to write a high-converting newsletter landing page.
Note: This is the same framework I’ve used to get over an 18% conversion rate for my newsletter sign-ups
💡 1. Start with a clear title
Make it: Short, relevant, and clear.
The subject line should help users to get a taste of what to expect.
💡 2. Add a short subheading
Don’t forget to explain what value your users will get when they sign up for your newsletter.
Make sure the offerings are relevant to your core audience.
💡 3. mention the benefits
What benefits will your users get from your upcoming emails?
Make the benefits relevant to your audience’s pain points.
💡 4. How often?
Is it:
- Once/week?
- Twice/week
Whatever the frequency is, inform your audience.
If you don’t have any fixed timings yet, do it NOW. It makes a huge difference.
💡 5. Social proof
Instead of using a separate testimonial page, use the user’s feedback on the most important places.
Near the CTA is one of the best places to showcase your testimonial.
Now, it’s your turn
While chasing traffic, don’t forget to optimize the landing page for conversion.
Take some time and make the changes. Don’t forget to test the results.
Liked this?
Perhaps, you'll also love my weekly content marketing newsletter.
Every Monday, I send
- Actionable marketing lessons
- Upcoming events reminder
- Expert insights on content marketing
👉 You can join it from here: https://contentmarketingvip.com/newsletter/
Thank you 🙂
