Cold site visitors view you as a stranger since they don’t know who you are (yet).
❌ Asking them to subscribe to your newsletter is bad.
Because they don’t want to join a stranger's newsletter.
They’re already subscribed to many newsletters. And they don’t know if you’re legit (i.e. provide helpful and useful content or not).
Saying “Join our newsletter where we’ll provide you with the latest tips on X” will not motivate them to sign up.
Latest tip is vague. What latest tip are you talking about?
What EXACTLY will I get if I enter my email? Will it solve my problem now?
✅ Provide immediate benefits people can visualize right now. A lead magnet - old-fashioned pdf or video or email series is more enticing.
"5 simple exercises you can do at home today to start getting 6-pack abs"
"Sign up for my fitness newsletter"
Another lead magnet example from one of our users:
Are you still using the vague "sign up for my newsletter" when you can get better opt-in conversions via a specific lead magnet?