I've never been very good at social media. It's been over a year since my last post on Instagram, and probably longer since I've done anything past comment on a friend's post on Facebook. I'm also not particularly excited about scheduling posts, showing off daily updates, or anything of the sort, but I'm launching Prismatext next week (or the week after…who knows).
I do, however, realize that this is something that I need to do. For those of you who were/are in a similar boat as me (let's cap it at lukewarm interest), what are some of your best strategies for building up a social presence?