Strip your landing page down to the essentials to increase your opt-in rate

Remove everything from your landing page that isn't essential to increase your opt-in rate.

Brian Kidwell and Scott Keyes of Scott's Cheap Flights ($320,000/mo) are getting a whopping 30-40% of new visitors to sign up for emails, and they did this in part by stripping their website down to the essentials. First, they turned the original home page into a formal landing page, adding one consistent call-to-action throughout and removing anything that could distract a person from signing up — including the menu and sharing buttons. Then, they added everything that would help visitors make a decision about the service, like a clear value proposition at the top, a "featured in" section, testimonials, past deals they've offered, etc. This systematic stripping of the website led to their stellar opt-in rate. If you need inspiration, here's a list of some good minimalist landing pages.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

Trending on Indie Hackers
My year-long passion project is live on Product Hunt! Coffee Chats is like if Calendly and Carrd had a baby. 28 comments Micro-Communities | and why you should start one too 26 comments Notion API Beta is Open. What are you going to build? 8 comments I am building the first side project in public - The Struggle of Idea 6 comments 14 eBook pre-orders in the last 48 hours! 5 comments Happy to receive feedback about my new landing page 5 comments