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17 Comments

Suggest SaaS Price

What do you guys suggest about the pricing of SaaS products, do you guys think the tier system works great or giving more options like the slider pricing model works instead?

Basically, I am building Vocally which "Create, Edit & Host High-Quality AI Podcasts, Voiceovers, Audiobooks & Youtube voiceovers In 3 Simple Steps Without Recording Anything."

  1. 2

    The most important thing is to ensure that the value they receive increases with the price. While you can charge for different tiers offering different features, this is really tough to pull off. I know a lot of companies do it, but it takes a deep understanding of what your users need/want to get this right.

    Slider pricing models work well when the value the user gets grows in a linear relationship with the pricing. For example, email marketing platforms always charge based on the # of subscribers. You should be making more money from your list the more subscribers you have, which means you're willing to pay more to market to them.

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      So, I am building Vocally that "Create, Edit & Host High-Quality AI Podcasts, Voiceovers & Audiobooks In 3 Simple Steps Without Recording Anything." & the system runs by providing characters/words to users for creating voiceovers. So, what you suggest would be good to go with

      https://www.producthunt.com/upcoming/vocally

      1. 1

        Well, some ideas that come to mind are that you could charge based on:

        • Minutes/hours of audio created by the AI
        • Bandwidth used by the hosting
        • Data storage

        The hosting part makes it seem like a tiered pricing model would make sense because that's what hosting companies do. You would create a few tiers and give users a fixed allotment of each of those resources.

        On the other hand, if you ditched the hosting and focused on the AI audio, which seems like the most unique and exciting feature, you could go with slider pricing and charge them for X minutes of AI audio per month.

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          Appreciate your suggestion, but it is very difficult to calculate how many characters or words can be per minute, etc.

          1. 1

            I can understand that. You could charge per word instead then, which is what content writing services do. A lot of them charge $0.05-0.12/word, and you could use that as a comparison - it might help you charge a lot more.

            Anyways, I'm just spitballing here. Hope it helps :)

            1. 1

              Yeah that can be implemented though

  2. 1

    Here are some tips for SaaS pricing:

    • Keep it simple and easy to understand
    • Increase price with increased value for the customer (a great way is feature-based or usage-based or revenue-based pricing)
    • preferably offer 3 pricing tiers or just one standard price (e.g. 1% of revenue or 1€ per lead, email sent, booking...)
    • Use odd prices for your tiers (conversion is higher)
    • Use smart pricing (Nudging) to nudge customers for your preferred tier (e.g. make the more expensive tier 'in relation to' the cheaper tiers cheaper
    • 'Isolate/Highlight' one of the tiers to make decision making easier (e.g. with a badge like most popular, most used, recommended)
    • Offer free trials (if your SaaS has a self-service onboarding)
    • Offer a cheaper yearly plan (compared to a slightly more expensive monthly plan)
    • Worth testing: add an extremely expensive plan (e.g. Platin Tier) to your pricing tiers just that the other tiers seem to be a 'good deal'.
    1. 1

      That's very detailed, let me know what is ideal for SaaS that charges customers per character/word, do you think giving more than 5 packages to customers in slider makes it convenient or 3 pricing tiers will be good to go with.

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        If you want to charge usage based (#words) you could keep it simple in the beginning (guess you are just starting right now) and just offer one fee (e.g. 1cent per word). Wrote today an article about 10 hands-on pricing tips: https://alexstartuptips.substack.com/p/10-hands-on-tips-for-saas-pricing

  3. 1

    Who is your customer? Work backwards from that.

    Sliders, metered pricing etc may be appropriate for technical audiences but for regular consumers I think simpler works best.

    1. 1

      So, I am building Vocally that "Create, Edit & Host High-Quality AI Podcasts, Voiceovers, Audiobooks & YouTube Voiceovers In 3 Simple Steps Without Recording Anything." & the system runs by charging customers for characters/words creating voiceovers. So, what you suggest would be good to go with

      https://www.producthunt.com/upcoming/vocally

  4. 1

    Slider can be better when you're providing services which is based on Usage limitations like Number of API Request, Pageviews. But if it's different product other than these type of limitations then I would go with Tier system.

    If you can be little more specific then we can suggest in better way.

    1. 1

      So, I am building Vocally that "Create, Edit & Host High-Quality AI Podcasts, Voiceovers & Audiobooks In 3 Simple Steps Without Recording Anything." & the system runs by providing characters/words to users for creating voiceovers.

      https://www.producthunt.com/upcoming/vocally

  5. 1

    I am a big fan on tiered pricing plans. Both as a user and a maker. I think they give the most flexibility to the customer since they can place themselves into the respective plans they see fit. This is especially if your tiers are simple or the product is simple/straight forward

    1. 1

      We can give more flexibility to users through a slider payment system, that includes more than 5 plans for users, isn't it more practical for users

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        Hmmm....I think it could be. But it depends on the type of customers you are getting. Personally, I do not like sliders to view pricing and tier options. I like the look and feel of minimal tables. With the key differences highlighted. Then having the more detailed information displayed further down the page.

  6. 1

    I think both can work, as long as you don't over-complicate stuff.

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