I've been buying traffic from Google, Reddit and Facebook for about a month. I'm finding that the engagement on the home page and (consequently?) the "sign up" conversion rate (which doesn't even ask for a CC at the moment) is super low. I've had only about 5 sign ups in March so far with ~300 uniques from paid advertising.
I know that LOTS of things on the homepage could use improvement... the copy, the images, the overall flow of the pitch. However, I'm concerned that I'm so far from having viable conversion numbers that it may be stupid to try to "optimize" any one of these aspects. I'd love a second set of eyes to see if there is a major red flag I'm overlooking.
Does the homepage suck? Is the pitch totally lame? Am I too much focused on showing the "what" without justifying it with they "why"?