Survey results: Greatest content marketing challenge

To help me tailor my offering as a content strategist working with SaaS companies, I created a survey asking early-stage founders what their greatest content marketing challenge was.

I didn't get a ton of responses, but the responses I DID get were pretty illuminating.

Of the 12 respondents, all but one responded that their biggest challenge was coming up with ideas for content (and that last one? Having the time to come up with ideas for content).

As a result of this, I'm working on a tool to help B2B SaaS companies with content ideation based on their customer personas/JTBD profiles and buyer journey stages. If this is something that would be helpful to you, please let me know -- I'd be happy to send it over as soon as I'm done.