Today was day 2 of #The100dayproject where I'm attempting to start a non-profit organization in 100 days and share my progress daily.
Does anyone else feel like daily sharing about a project is too much? I kind of feel like it is and it's only day 2 ...I'm not really used to sharing what I do as it feels kind of egocentric (#oversharing). It's sort of the whole methodology of the hashtag on instagram, like to keep yourself accountable to something, so I'll stick with it, but if it's not for you the please ignore any post starting with Target 2030!
So, I spent the time I had today on one small practical thing, but I also began to note down my initial thoughts on the goal(s), audience, approach etc for the project. If you're interested in my progress, read on :)
I use protonmail for my personal email and had the option to add a custom domain within my current subscription, so it was a fairly straightforward matter of updating the DNS records for target2030 in GoDaddy.
After that I spent time noting down ideas, with the following outcomes:
What is the goal?
The goal of Target 2030 is to create an aggregator for our individual willpower, using it to fight in our last stand against climate change, and win.
...Note for IHers: Setting an outlandish goal is a classic strategic part of strategic planning. Sometimes referred to as the BHAG (Big Hairy Audacious Goal), it seems kind of silly but having worked at companies that build their values and targets around these sort of statements I've seen the benefits.
Who is it for?
The conscientious amongst us, those who don't trust our governments and 'the market' to solve our problems, anyone who doesn't know how they can effect change on their own, anyone who feels the guilt of years of inaction, people ready for positive change, people who want to say they did something. For the next generation.
How will we get there?
There are plenty of groups fighting in the corridors of power, or working global institutions and state government (think Paris Agreement etc), so arguably it's a crowded market and an ineffective one at that. With Target 2030 I will instead focus on the sort of changes we can make as citizens, working together. The core areas of focus are:
Others organisations in this space
This isn't something I've shared on Instagram with the hashtag, but an area I wanted to discuss on IH :)
There are genuinely (and thankfully) quite a few organisations operating in these areas. Most organise pressure campaigns and/or lobby national governments, but many are already restoring land and protecting it for the future. I want each and everyone one of these companies to flourish, there are no competitors only siblings.
So that begs the question 'why are you entering this space?' and there is no simple answer, but the following areas are motivating me (I'd love for people to pick holes in these, so please do!):
Okay...that's all I've got. Pretty long post today, if you read it all thanks very much. On to day 3 :)
And here is the related Instagram post, follow the project on there if you're interested:
Also, a question for @rosiesherry : You mentioned creating a product page on IH, I did that yesterday...does it make more sense if I now share these posts from that page or from my personal IH page?