When it comes to talking about Target Audience, I always found a lot of confusion.
Because I work hard to identify the right audiences and deliver the right message, I’ve developed my schema to show the customer what the difference is.
As a marketing professional, you surely have to face the same.
Many brands are not aware of what an audience is and why it is different from their target audience. It is easy to think:- Wow! I have an audience of 500,000 followers!
That could be real, but they are not your target audience nor your buyer personas.
Changing one term with the other is a widespread mistake, and explaining the differences to non-marketing people can be challenging.
I want to help you here, sharing what I use to explain the differences in a transparent way.
We’ll see together the difference between Audience, Target Audience.
I will show what they are and why they are essential.
Here a sum up
The audience is the sum of demographic information, age, gender, location, language, earnings, and psychographic data, lifestyle, interests, that shape a group of people.
A Target Audience is the total of traits that segments people concerning harmful behavior. They are those people we want to talk to reach our goal (whatever it is).
A Buyer Persona represents the ideal customer based on market research, data, and statistics from current customers.
Our goal is to include in our audience as much as possible people that are in our target audience.
Enjoy! 🤗
👉 Here the full article: Target Audience: What Is The Your Best One (And Where Is It)
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Thanks for reading
Take care — Ester