Tell me your startup's biggest marketing challenge and I'll reply with an actionable idea 🚀
I created the 100 ways to get your first 100 users Notion board, and the content marketing blog post, and work with several London-based SAAS and B2C startups as a freelance marketer. Over the next 7 days I will answer any and all IH's marketing issues.
What your biggest marketing challenge in one sentence?
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For reference for others like me who hadn't come across your Notion board - https://www.notion.so/a81de48d5cd2414a8b307f7cbd461d42?v=e1d9101e6f3546fc8f91020caf822acb
Thank you for sharing that link @rosiesherry 🥳
How can we get teams to sign up for our Teams plan? https://leavemealone.app/teams
Our selling points are that emails are 1. a drain on time - which costs money, 2. a cause of interruption - which costs productivity - which costs money. Unsubscribing from unwanted emails saves time and keeps your team focused.
We have some teams customers already, but I am struggling with selling the benefits to businesses.
Ty for your time in advance :)
I think its too cheap. Superhuman is $30/month/person. They have 100k users.
One hour saved per month is worth more than $6 to me. SaneBox and focused inbox I think did good jobs of highlighting their value.
"Focus your team on work, not spam. Eliminate 99% of junk mail from your entire team for $9/month." Business customers will pay more than individuals. They have more at stake.
Thanks for your reply!
That's really valuable to know. We can definitely focus more on the time saved value prop - I think it's our biggest selling point.
Pricing is always hard and takes time to experiment with. Our business model is different to Superhuman, but I like how SaneBox has a focus on time saved. I'm happy to re-visit and tweak our pricing, but I think I'll tinker with the landing page first!
Thanks again :)
@dinkydani
Sorry for the delay in replying. Some ideas
We're an eCommerce hosting company and really want to drive traffic to our blog. We're currently trying to figure out our content marketing strategy.
The problems I'm facing with the above is:
@Divyak199
Hey, is the blog created already? Do you have a content plan in place?
If you're looking for ideas to grow the reach of existing content, I've created a blog here with 100 ideas, the majority of which are free https://www.linkedin.com/pulse/100-simple-powerful-ideas-promote-your-saas-startups-content-oliver/
Please do let me know if I've understood your question correctly.
The conversion from content really depends on industry. What is your target CAC?
DivShow - Easy and low bandwidth product walkthrough builder and runner: https://divshow.bytebeacon.com .. No video embeds required.
re outbound Marketing: How can we target the correct profiles to try this out at their orgs with us? We've been doing a lot of cold calling, but the conversion is low for the efforts placed.
re inbound Marketing: How do we get this nailed down so we have influx of customers easily find us.
My 2 products:
https://www.nikahnya.com/ (wedding website)
https://www.nikah.id/ (wedding vendor marketplace)
are about wedding industry, where people will leave us after they got married.
How to keep engage with them? and what the best method to get new customers who will get married? Do you think this is a good market?
Thanks in advance!
How do I show my Book Club platform to book club organizers? https://www.bookeclub.com
Here is a video of the platform done as part of our effort to understand our possible users: https://youtu.be/myl1FVLnaqo
We're about to re-launch audiostaq.com. This would be our first public "soft launch" and I would like to drive beta customer signups and get new batch of 20 - 50 customers.
Oliver, thank you for bringing this up.
My problem with group leads: https://groupleads.net is all about getting targetted traffic.
What do you advise I do?
Scaling traffic.
https://womenhustlers.com
build a private slack community for this (if you don't have it already). Some of the data looks off at first glance.
Encourage those who get profiled to share. Give them emails pre-written they can distribute, same for tweets, etc.
Thanks Oliver for the offer.
My question: How do I promote on Reddit whilst not technically "self-promoting". Every time I post I see a really good response but get taken down shortly after...
My biggest challenge now with www.creativebutlers.com is gaining trust. There's already a proven market for it but i think trust is the main issue. Do you have any tips on how a startup gain trust on early stage. Is it simply a copy/messaging issue and couple of social proof?
Thanks in advance :)
For thegoodstartup.com: Traffic, traffic, TRAFFIC - finding more of the types of people who are interested in impact, sustainability, conscious capitalism, etc. on a low/non-existent budget!
great responses.
@foreverhannahle one additional one, that might be a bit more ambitious:
How can you build community around these things?
One example I can think of: there are a lot of meetup organizers around the world organizing events and groups around sustainability, but a lot of the time they're working in silos. Can you find a way to bring them together in a slack channel or something like that? Can you create best practices for grassroots organizations that they can share?
I think this is a viable growth strategy.
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Guest blogging is another option that would be good. Creating content that large brands with could share for you would be ideal.
don't call your self a blog, doesn't look serious enough.
I think you should look into redesigning your website to make it look for professional and go-to place to find Good Startups. Also, I didn't notice any place to share the post from the website. Include things like "Tweet this quote" kind of viral loop creator.
We did research on target market and almost 9 out of 10 people like and will use our app. But when after we launch, it is really hard to convert people to signups or even donate. Because donating is not their priority yet.
This is my webapp: https://olive.gives
Really appreciate your help 💪
Make it clearer how someone's .14c can add up to fresh water or other desired outcomes. Reinforce all the security concerns they may have since they are handing over banking data/access.
sorry to say but I think the people who you interview were influenced by the questions and answer the "yes" because who will say he doesn't want to help and donate to charity in an interview. Try to focus on people who already do charity and make what stops them from making regular charity or whats the things that they don't like about charity work.
I personally don't like charity cause they lack transparency, I have no idea what my money is used for in simple to understand way so I normally like to give the money directly to needy at time and don't depend on organizations.
Finding the right decision makers for acquiring admin users that will install http://app.booklyapp.com for their organisation
How many people use this now? How many people are facing this issue? We use bookbuddy on an ipad in my office to solve this, but we're a university office which has a mini library. You need to convince people that they NEED a lending library for their team first.
Yes good questions.
Currently just my own office use it but was just recently feature complete so still finding beta testers before going live.
I built it to solve my own problem but didn't go to the length of validating before building (took 3 months to build so not too stressed about that). We have an office library but it didn't have the books I wanted and I knew my colleagues did have some of them. I was going to start a Slack channel for people to list and share their books but this had the pain of digging through a Slack channel to find what books are available.
Thanks for the heads up on BookBuddy. It sounds useful but there seems to be a bit of friction to getting up and using an iPad (compared to searching on your computer). It also doesn't solve the problem of managing swaps between individuals for their personal collection. All my biased opinions of course but in the tech circle, most people also prefer to manage tools in Slack if possible compared to jumping around different platforms.
You're right about convincing people they have a problem though, need to think more about my landing page copy
How do I get users to share my product with their networks?
My product is Album Daily (www.albumdaily.com)
Let them suggest albums. Then when you do share them, ask the contributor to share with their network. Highlight that the more people in the site sharing can mean better suggestions.
That's a great suggestion, thanks @brianbreslin
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why a link? why not a proxy email which redirect to my actual email?
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So spam filtering is your core value proposition or hiding people's email id.
It's like having other Email address all together if you're not doing spam filtering. People will be able to send spam through the link too right?
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Its unclear why I would use this.
I don't care about the referral fees, those actually make me less likely to try it (I just did, but still).
Give me an illustration of a use case or the problem to solve. your value propositions on the right aren't big enough.
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