- What problem are you solving?
- Can you state the problem clearly in two sentences?
- Have you experienced the problem yourself?
- Can you define the problem narrowly?
- Is the problem solvable?
- Who is your ideal customer?
- How often does your user have the problem?
- How intense is the problem?
- Are they willing to pay?
- How easy is it to find your customers?
It's really helpful to answer these questions before each iteration.
Inspired by the lecture «Building Product» by Michael Siebel
Let’s try this with Subma :
What problem are you solving?
Social Media Marketing productivity.
Trying to solve that problem by providing solutions to help social media marketers organize and automate repetitive tasks and processes to boost growth
Can you state the problem clearly in two sentences?
Yeah. Social media management productivity.
Have you experienced the problem yourself? Yes, five years working for an agency and being constantly overwhelmed by tasks and processes despite an excellent social media scheduling tool
Is the problem solvable?
Yes, with a better team organization and toolsets
Who is your ideal customer?
SMB and agencies
How often does your user have the problem?
All the time.
How intense is the problem?
Depends. For agencies, for example, they need to do more with less time. The problem is always there
Are they willing to pay?
Yes
How easy is it to find your customers?
On the range of 0 to 10. It’s 7 out of 10
Thanks for sharing it, Ibrahim!
“Social media management productivity”
Doesn’t sound like a problem statement to me. 🙂
Maybe you're just not the target audience.