The Averages LIE!
If you're not segmenting your data, you're probably making a lot of bad business decisions, and you're missing out on a ton of opportunities to increase your revenue. By segmenting and combining various reports you'll get a clear picture that will help you make a data-driven decision https://bit.ly/36IJI6U
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This is cool. Segmentation is huge.
I think I'd add one note to this: if you're looking to improve a metric or conversion, what you segment by is equally (more?) important than just segmenting by anything.
If you segment by something you can change through your product (like number of searches in your example), that's great. Because then you can drive that number up. VS segmenting by something like city (you're probably not going to change where people live).
I absolutely agree with you. :) Knowing which data to segment will save you a lot of time.