Let's say you've got an awesome twitter growth strategy. You've got quality content coming from your blog. You've got kick-butt social marketing integration that really ties the room together. There's no question, if you tweet it they will come-but how do you streamline your social media for faster results, less invested time, and greater ROI?
Well, that's easy. You let the wonders of technology do the heavy lifting for you.
At this point in the game there are only two pieces of twitter marketing software that you will ever need: HootSuite and TweetAdder. With them you can accomplish every task your little blue bird heart desires, including tweet automation, follower management, keyword searching, and more.
Getting Followers While You Sleep with TweetAdder
I have so much praise for TweetAdder's marketing tools that in our upcoming "Essential Guide to Getting Twitter Followers" eBook I'm devoting an entire chapter to it. It's the must-have twitter software for marketers, and that goes double if you're managing multiple accounts. At $55 for a basic license (less if you use Retail Me Not) it isn't cheap, but if you're serious about marketing this tool will pay for itself a thousand times over. Here's a quick breakdown of features you need to be using if you want to step up your social media game.
RSS - To gain followers organically you need to tweet, and tweet consistently. TweetAdder's RSS function lets you automatically tweet new blog posts from your favorite sources throughout the day so that your feed never gets old. You can control the maximum amount of daily updates and variable timing between tweets. You can even set different hashtags to pin on, such as #marketing, so that you get the most interaction possible from each update.
Follower Management - Automatically follow those who follow you, and stop following once you hit a certain ratio (1.2 follows to followers, for example.) You can automatically unfollow accounts who do not follow you back after a certain amount of time, and control it so that only mass-added follows made with TweetAdder are affected.