Since we've started working on Abyssale, I've been asked numerous times where to find some actionable content on online/display advertising.
There are hundreds of articles out there... Most of them cover only one specific aspect and does not give you a bigger picture of what should be done before spending your precious budget!
I've compiled a 7-steps guide tailored for advertising beginners:
If you've ever wondered how modern display advertising works, you've come to the right place!
You'll find some explanations of the many terms and processes of advertising and how everything is tied up to the concepts of offer and demand, auctions, and bidding.
Besides the GAFA platforms, there are countless Ad-Networks that could be relevant to your business!
We've handpicked a list of available ad-networks and their specificities that could be relevant for your business
You wouldn't start developing/designing/making something without a plan... The same goes for advertising. A solid and well-defined strategy will help you save your time, money, and energy.
So you're ready to spend some of your budgets on Ads. Good. Good. But did you add in your tech stack some effective way to track and measure conversions?
"No worries Alessandro! I'm trusting XX Ads platform with this"
Never blindly trust the results from any advertisers, track and measure everything on your side!
The most effective way to learn and become comfortable with online ads would most of the time be to start with SEA (Search Engine Advertising - aka - Google Adwords).
You'd like to try something else than Adwords, Facebook, or Linkedin ads? Why not try Display ads?
To start this type of advertising channel you do not especially need to have tons of banner formats! In this article, we'll cover the best performing ad sizes for your next campaign.
There is one key element that makes bigger brands recognizable at first glance: Design consistency.
In this article, you'll review the different components that make a banner design GREAT and why being consistent in your ad design will create a sense of belonging.
If you took the time to read this far without me boring you: Congratz!
Do not hesitate to leave your feedback, ideas, and of course, if you have any type of content you'd wish to learn more about advertising do not hesitate to ask :)