In 2019, TikTok was one of the most downloaded mobile apps on Google Play and the Apple App Store.
With 738M downloads, it stood second to WhatsApp.
We have analyzed the stellar growth of TikTok to deduce its secret mantra to success.
Here it is:
While other social media platforms target a wide range of users across different demographics, TikTok mainly targeted users aged 16-24.
Millennials were unafraid of getting in front of the camera and expressing themselves.
Plus, they were most likely to check their phones often to the point of being addicted to the app!
The simplicity in the execution of ideas propped TikTok’s success. With powerful video capturing and editing tools directly over your phone, you don’t need fancy equipment to create content.
Thus, TikTok empowered content creators and made video creation more accessible.
TikTok offered a gamut of options to monetize the app usage for celebs and fans alike.
For instance, popular accounts with 1000+ followers could capitalize on live-stream features. Here, users could purchase virtual gifts with real currency and send them as their tokens of appreciation. Users could then redeem these gifts for cash.
According to a sample study, the average engagement rate of TikTok surpasses that of major platforms like Twitter and Instagram. Thus, several businesses like Myntra and Coca-Cola took to TikTok for branding, marketing, and advertising purposes. We also saw Bollywood stars such as Shilpa Shetty and Ritesh Deshmukh frequently using TikTok.
The presence of these big names added more credibility to the app.
The overnight success of TikTok is a stellar example of the potential of video-sharing apps.
Thus, developing an app like TikTok could be an excellent strategy to ride the tide and generate revenue.
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