Yesterday, I spent the entire day replying to emails, taking calls, and attending meetings. I felt tired at the end of the day but when I asked myself, “Did I really work on important things?” the answer came out to be “NO!”
This is the Mere Urgency Effect.
It’s the tendency of prioritizing time-sensitive tasks over tasks that aren’t time-sensitive even when we know the rewards and importance of those non-time-sensitive tasks are higher.
A reason why we feel replying to emails is so urgent - there’s always an unread one lying in our inboxes.
Here are four ways you can say goodbye to this cognitive bias:
Can you add a fifth one to this list?
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