Welcome everyone in this group.
To start off, let me share some Actionable Quora Marketing Strategy that works!
If you want to market yourselves, you need to optimize your bio.
Let’s say you have a product/service that you want to market.
How would people know what you are doing?
So, talk about what you do in your bio.
For Eg:- One of my Friend “Jay Tan” has a Twitter Automation Platform Named “Zlappo”.
He tactically uses his BIO to increase more visibility.
See when he uploads the Image, how it pops up in the Quora Bio.
Immediately someone visiting my bio would get curious about it & click on the website to learn more.
That’s how you can increase your website clicks for your product/service.
You got to do something like this. Use any Image related to your product/service or may a statistic that will hook the reader.
Got the point right?
The goal is to make your reader curious.
What you can do is, if you are a Brand named “XYZ”, then you can add like this,
Just Search “XYZ” on Google to Learn More. Go do it Now & See
This is a Real Game Changer.
Because it is increasing your branded searches & getting you free clicks from Google because your website ranks No 1 for the term “XYZ”.
See how 1 line changes everything?
Another Pro Tip:-
You can even use this inside your answers.
This way you are not only directing your users to search for your product but also Increasing Brand Searches & the overall Brand Authority.
Guess what, this also doesn’t hurt the Quora Algorithm. Because you are not putting any link that is redirecting outside 🙂
Now I have been getting many branded searches for the term “Quorific”. Although it’s not much, heck it’s a start for me.
Look at the CTR – a whopping 44.2% 👇
Now Ready for 3rd Game-Changing Move?
Now, many people so easily neglect this. Someone who visits your bio is interested in learning more from you.
So Make a Loop & Try to use that loop to play around.
Take at least 4–5 Top Performing Answer of Yours.
Copy the link & Just paste it inside your bio.
Make it bold. Add Spaces so that it looks good.
That way you are interlinking your answers & driving more traffic to your answers.
This has to be one of the easiest hacks to get more Traffic & Brand Awareness.
Write one beautiful, visually appealing & high-value answer from your niche.
Use everything you have in your artillery. Give it the best shot.
Take that answer & Pin at your Quora Bio. This way whenever it comes into your bio will see your pinned answer & check it out. This will drive even more traffic.
Small Pro Tip:- Use Some Eye-Catchy Image to Pop out of the Feed.
Quora Spaces has been around for a while now. It's one of the mini versions of Facebook Groups but a more refined version.
Just go search for your keyword in Quora. Filter by Spaces & Join them.
Now, whenever you write the answer, make sure you share your answer into the Spaces.
This will drive the initial engagement required for Quora Answer to kick in.
I personally use this strategy to get that engagement going.
Provide Insane Value that people should think of visiting your bio & ultimately your website.
That’s the Essence of Marketing. Giving people the solution to their problem.
Remember, one thing, Marketing is not talking about yourselves, it is solving your customer’s pain points.
That is all you want to do. The money will come to you no matter what as far as you solve people’s problems :)
Now coming to the Last Hack - A Simple Hack
You got to be consistent. Consistency can do magic. Try to write 1 answer each day.
But again, think of how you can provide value to my audience. That’s the only way you can win on Quora.
Even if you don’t write 1 answer daily, that’s fine. Write 1 answer every 3 days.
This will take you a long way ahead of your competitors. Writing Answers on Quora is a long term process.
Your answer will get views as long it is valuable & people like it.
I still get leads & sales for the answer I wrote 1 year back.
That consistency alone rewarded me. Quora sent my answers to more than 19.1 Million People Sending me a flow of Quality Traffic & Sales.
That is the Power of Quora Marketing.
Small Plug:- If you want to learn more about Quora Marketing, then check my guide here.
Thank you for reading :)