I constantly find that most early-stage startups overlook the importance of picking one killer use case when trying to find Product/Market Fit.
So much effort goes into building a great landing page, validating the idea and shipping product experiments quickly 'Lean Startup'-style.
But then at the last minute, the team throws 6 different use case suggestions onto their website and hopes for the best. 🤦♂️🤦♀️
Founders assume that use cases are about giving their website visitors inspiration for how to use your product. They're about waaaay more than that:
• Your killer use case defines the territory that you're unbundling and outcompeting an industry leader on. If you want to beat Goliath, you have to be focused and specific. (aka drop the "all-in-one" line)
• Your killer use case informs your entire customer acquisition strategy by identifying the customer 'signal' that you'll attempt to intercept through sales/marketing.
• Your killer use case tells customers exactly when and how to use your product. Most founders assume that if they explain how their product works, users will know what to do with it. (Spoiler: they won't)
I wrote a deep dive guide explaining all those points in detail along along with a data-driven approach to finding your killer use case. Check it out here :)