Newsletter Crew August 15, 2020

The power of addressing User concerns in the Newsletter [This newsletter from Notion made me a believer]

Johith Iype @johith

A few days back I received a newsletter from Notion, you know the note-taking and planning tool.

I was never a fan of them because I find the whole interface to be overwhelming ( I did try the platform for a couple of days)

And so I had to settle down with another application that was less cluttered and less complicated

But I knew in the back of my mind that someday I will figure out Notion.
The other application that I was using was cleaner but didn't pack the same punch (I meant feature-wise)

The light bulb Moment 💡

So the newsletter from Notion that I talked about had the title 'Notion Lightbulb moment' which got my attention.
And the opening line of the subject was ' Notion can feel overwhelming at first'.
.........
Me: ' what? how in the world did these guys know about it......'

Indeed, that got me interested to know more!

They came prepared with solutions - 4 real-life examples and templates that I could use. This gave me some confidence to transition back to Notion (I am still trying to figure things out)

Newsletter breakdown

Newsletter Breakdown Image

So, what do I think of all this?

I have a strong feeling that they crafted this newsletter using that exact word - 'overwhelming' intentionally. It is a feeling of exhaustion and fatigue.

Perhaps a good number of their users are experiencing the same way and they're addressing this through the newsletter by being open about it and providing solutions.

So what I'm trying to say is that this looks like a great execution of user-retention by listening to their users and then quoting their exact words and feelings.

What are your thoughts on this?

Leave them down in the comments below. let me know what you think! Cheers!

I want to let you know that I am in no way affiliated or trying to promote Notion. These are my thoughts only

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