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The starting point of any community is a cause ♥️

The starting point of any community is a cause ♥️ - something you believe in and want others to believe in as much as you do. It can be a product, a company, or a principle or anything.

And creating a good community around what you do is the first step of turning your customers into evangelists.

Why do I say that?

When you bring people together, you get ideas. People tell you what they want. You end up building something people actually care about and shipping less me-too features. A very few good companies create a product that inspires people to be part of a cause larger than themselves. People don’t feel like being associated with an early mediocre product but a cause gives early adopters fall in love with your company, overlook buggy codes, and gives them the courage to talk about it publicly.

If you are thinking about evangelism, think community. Community is the new byword for evangelism. Good companies are backed by a thriving community, people-powered.

Write down your company vision, community vision, and values you intend to provide. Build your community as simple as a newsletter and then go ahead give your customers an open space on your website, somewhere people can gather and talk things about the cause, what you do, contribute their ideas and take value from each other. When I land on your website, and I see a community tab on the right navigation, I feel like trusting you knowing there are other people trusting in you and I can talk to them.

Ask yourself, how easy is it for a potential customer to talk to any existing customer of yours today?

  1. 1

    This is great advice. I logged in just to upvote this post and follow you.

    Would you be open to giving specific feedback on my community https://discover.earth?

    Of course I will return the favour and give some quick feedback for your sites too.

    All good either way.

    Cheers
    Ben

    1. 1

      Hey, thanks Ben, Discover looks cool. But I didn't get if it was about earth, cosmos or generic space, and who is it for. Maybe a write up about the community, a bio and why should I join is something you can do.

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