What are the 12 Brand Archetypes? - Unlimited Graphic Design Service
Archetypes in branding are pretty much the persona of your brand. Think of your brand as a fictional character from your favorite movies. You have your antagonist, protagonist, confidant, or tertiary characters. Then think of these characters’ general traits — that’s how you can define your brand identity. A brand archetype defines the overall traits, …
penji.co
Love this article! Funnily enough I was reading through another article yesterday by Penji about creating a band from scratch.