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Things I Focused On During My Product Launch Today 📝

3, 2, 1 and ignition!

rocket

It feels so good today because after working for over 1.5 years consistently on my product ruttl, I have finally launched it officially! 🚀

Last couple weeks were intense, filled with massive testing cycles and feedback analysis. In spite that, today was filled with new lessons.

Even though the preparations were done correctly, we did have small hiccups but that's the beauty of entrepreneurship- expecting the most unexpected stuff!

To explain in short, here's how the day went by-

  1. Ensured quality control by testing everything before making the website live
  2. Post launch, my team and I promoted the news everywhere on social media like LinkedIn and Instagram. We did email marketing by send mailers to my agency clients and 2000+ ruttl waitlisted users.
  3. After promotions, we submitted the live website to multiple featuring sites like Landbook and Lapaninja, just waiting to hear back from them now.

I thought of sharing with you guys the 4 key takeaways that I got from today's experience-

1. Something might go wrong anyways so be cool!
The animation on pricing page started misbehaving post-launch but we found out that it was actually issue with responsiveness feature. We simply reuploaded a new animation later and fixed it.
2. Keep marketing materials ready before hand.
Keeping the social media captions ready 2 days before was extremely useful. I didn't have to run around, brainstorming ideas for the social media promotional content.
3. Test everywhere just to be safe.
Testing on multiple devices like Mac and Windows helped us to verify and ensure everything was in place. You don't need to own multiple devices. Just ask a friend that can help you :)
4. If you discover something, just remove it and fix later.
Post-launch we discovered a issue in testimonial section that was built only for testing stage. Luckily my team was agile enough and we quickly revamped the section.

Hope you find these points useful!

But

I really want to know from the community -

Have you had the experience of launching your product yet? Can you share some more lessons from your journey as well? The entire community can really benefit from your lessons surely! 😃

I'll waiting for your thoughts in the comments below! 👇

That's it for today's post! Have a great day ahead guys!

Cheers!
Harsh 💯

Did you like the ruttl website?
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  2. No ❌
  3. Something was missing, I'll tell you in the comments 🤔
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  1. 1

    100% - have been following your journey for some time. Congrats on your great insights.

    What's next for your team?

    1. 1

      Hahah thanks a lot @felix12777! Next up is making new integrations possible inside ruttl. My team and I are looking at things like Figma and Sketch to integrate directly. Can't wait to see how that turns out!

  2. 1

    Thanks for sharing your experience.

    I soft launched my side business and I'm sending it out for people to try for free while getting feedback and iterating.

    Working on getting my first sale.

    The hardest part has been building an audience and letting people know about your idea (for me at least)

    Love the site and product, some feedback:

    • Think the demo video could be shorter and more to the point. Could have one later on in the funnel that goes a bit more in depth.
    • The person reading the script and the background music was a bit distracting.

    Overall great job!

    1. 1

      Good luck with your idea too @sstern! I hope you crack the first sale soon!

      Thanks a lot for your feedback! I will make sure to look into it!

  3. 1

    Congrats on the launch and I definitely not how it feels. I've been working on Clap for the past 1.5 years as well and to see it out there is terrifying, but so rewarding.

    The biggest lesson I've learned from launching is that it's an on-going effort. Right after some social posts, engagement was gone and the next steps are figuring out ways to keep more people coming to the site and building that trust. I don't really have a good answer for it now, but we're looking to keep on producing content in the short-term and measure which type of content was most effective and to which channel.

    I like your landing page! It's very clean -- curious if it was built on Ruttl too? Have you thought of making an interactive demo for people to try out editing, comments, etc?

    1. 2

      Great work on clap! Found it very interesting and I will be surely trying it out with my team @Welliamanthony!

      Also thanks for sharing your insights too! I'm sure everyone will find it useful.

      Thanks for the feedback! Yes, actually we did test our own on ruttl too haha! I have that planned in pipeline soon. Just identifying all demos we need to create for the users.

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