I hired someone to paint the house recently and helped them set up a Yelp account to advertise their business. I would go way, way down market from were you are positioning your product.
Something incredibly, super simple that my painter (and similarly my plumber, hair dresser etc. were barely managing the internet) could have used to help him set up his business - Yelp, Facebook, reservation system, maybe a company email address, etc.
Start with people who have managed to get partial sites up like https://www.facebook.com/sanjosepainting (the link to the website is broken) and cold email them offering the complete solution. So look on Yelp, Facebook etc. for freelancers who didn't manage to do all that your solution offers.
But the trick is you need to remove all of the higher end features shown in the video - that's just going to annoy them.
Hi Veeraj,
I would like to try your product :)
If Puzzl was my own product, I would hire someone to do the following steps
Create a list of coworking in spaces in Western and Eastern Europe (Growing rapidly), and Asia
Send a cold email to their events or marketing team to post in their coworking space slack communities about your product. I'm sure the events and the marketing people keep a tab on people who are visiting their coworking space regularly :)
I'd work with several freelancers in your target audience to produce some marketing material for Puzzl or do some other growth work. This will help you in the following ways:
You'll see if they understand Puzzl as good as you think you described it. And since you are paying them, they will put effort. If they don't get it quickly or aren't excited about it, you get to ask them why.
If these freelancers like Puzzl, you can give them some credits or some other type of incentive to refer others to your product. They are in the community your target audience is.
You'll end up with marketing material from several perspectives. You can then experiment with these different perspectives to see which one resonates more with your audience and converts better.
Some more general feedback:
The "Get early access" button at the bottom didn't load and/or doesn't work.
I think your video is too long and too detailed. I'd shorten it to 60 seconds max and make it more like an ad/promo instead of something someone needs to really pay attention to. Also, with its default size it's a little small, which will deter some from watching it. Having to make it fullscreen is an extra step for your audience.
I would not introduce a new term like "Independent" so early in the game. And definitely not use it before defining it. I scrolled past the "Who are independents?" section even though it's strongly contrasting with the rest of the page and was confused. Google "cognitive ease" - it's about how having to exert cognitive effort makes someone less likely to buy/engage.
Many freelancers have websites where you can find emails. Here, on IH, there is a lot of them (most with emails in their profiles). Look on Twitter, in other social networks, everywhere. Instead of direct emails on social networks use direct messages.
I don't think it's really a problem. The real problem is to create and polish your message to make a good open and response rate.
I liked the value propositions. I would focus on the local freelancing communities - offer them some free seats, and then help those freelancers to make their businesses with your product. You will get a lot of real user feedback and hopefully have case studies.
Definitely content marketing. Either blog articles picked up by Google or YouTube videos. Freelancers probably have a lot of questions that can be answered.
Also check existing communities on reddit and forums, and see if you can help people there.
Like UI of your product. I'd do TikTok and YouTube hacks for freelancers. Provide valuable content freelancers would find useful. This can get you to 1000 users. Run the affiliate with popular freelancers. Give each a promocode and give 30% of the money they bring. Build on active users' feedback and encourage referrals.
I was looking at something in the Freelance space recently and found Facebook groups to be a treasure trove for users. The key thing though is that you have to be patient. Give to the community and win people over before you market. With Freelance, a community feels more important than ever.
Hi veerajmehta,
I hired someone to paint the house recently and helped them set up a Yelp account to advertise their business. I would go way, way down market from were you are positioning your product.
Something incredibly, super simple that my painter (and similarly my plumber, hair dresser etc. were barely managing the internet) could have used to help him set up his business - Yelp, Facebook, reservation system, maybe a company email address, etc.
That's interesting. How would you propose I reach that audience.
Start with people who have managed to get partial sites up like https://www.facebook.com/sanjosepainting (the link to the website is broken) and cold email them offering the complete solution. So look on Yelp, Facebook etc. for freelancers who didn't manage to do all that your solution offers.
But the trick is you need to remove all of the higher end features shown in the video - that's just going to annoy them.
Hi Veeraj,
I would like to try your product :)
If Puzzl was my own product, I would hire someone to do the following steps
I'd work with several freelancers in your target audience to produce some marketing material for Puzzl or do some other growth work. This will help you in the following ways:
Some more general feedback:
Best of luck!
Direct emails?
Hmm, where should I get the emails from?
Many freelancers have websites where you can find emails. Here, on IH, there is a lot of them (most with emails in their profiles). Look on Twitter, in other social networks, everywhere. Instead of direct emails on social networks use direct messages.
I don't think it's really a problem. The real problem is to create and polish your message to make a good open and response rate.
I liked the value propositions. I would focus on the local freelancing communities - offer them some free seats, and then help those freelancers to make their businesses with your product. You will get a lot of real user feedback and hopefully have case studies.
Are you a part of any or have you seen any recently active ones?
There are too many active ones. Mostly slack or discord groups.
I'm active in the Turkish freelancing community called > https://www.birlikteihracat.com/ I give some lectures there.
Definitely content marketing. Either blog articles picked up by Google or YouTube videos. Freelancers probably have a lot of questions that can be answered.
Also check existing communities on reddit and forums, and see if you can help people there.
We are about to start blogs and YouTube, thanks!
Like UI of your product. I'd do TikTok and YouTube hacks for freelancers. Provide valuable content freelancers would find useful. This can get you to 1000 users. Run the affiliate with popular freelancers. Give each a promocode and give 30% of the money they bring. Build on active users' feedback and encourage referrals.
I will start from SEO. Because we don't need huge budget for this. It takes time as compared to other channels. But worth trying.
I was looking at something in the Freelance space recently and found Facebook groups to be a treasure trove for users. The key thing though is that you have to be patient. Give to the community and win people over before you market. With Freelance, a community feels more important than ever.
Not sure what's the best way to market this but personally I would dm people on reddit or send direct emails.
This is pretty cool, signed up!
Thanks!
This comment was deleted a year ago.