Tip: Add a case study to your email signature to increase sales

When prospective customers are on the fence, case studies can boost their confidence in your product. If you're talking to leads via email, increase sales by adding a case study to your email signature.

Case studies offer social proof. They also allow you to showcase your results, features, use cases, etc. to new leads. Neil Patel increased his closing ratio by 70% when he started including case studies in his emails. And Studio Science got nearly 14,000 additional views on their case study by including it in their email signature. If you don't have a case study, here's a solid guide for creating one. If you do, use a tool like Canva or PicMonkey to design a small banner with a few words about the case study and a CTA that links to it. Then add the banner to the bottom of your signature.

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  1. 5

    Great growth bite!

    Another email signature product I saw on product hunt is Signature Hound. Pretty powerful and no coding required. Also I love their branding...so cute & memorable.

    If you want to track clicks from your email signature, you can use a query string parameter on the URL call-to-action. For example: clickhere.com?source=emailsig. If you want more detail on how to do this, here is an article.

    A couple of weeks ago the entire topic of the Scrappy MarTech newsletter was "email signatures". Such a strangely specific topic with a surprising amount to talk about.

  2. 2

    It is a good tip, it works directly with several mental triggers in a single action.

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