Tip: Add a progress bar to your checkout to increase AOV

Progress bars are classically good for onboarding flows. And as it turns out, they're good for upsells too. Increase your AOV by adding a progress bar to your checkout flow.

When applied to a checkout flow, "upsell progress bars" can increase your average order volume. The bar should show how much the customer is about to spend, as well as a couple of perks that they could get by spending more. For example, maybe they're spending $25, but spending $15 more gives the customer free entry into a giveaway, and $50 more gives them access to your private Slack channel. The combination of these incentives and the gamification of a progress bar can lead to a higher AOV, much like free shipping does for physical products. This tactic is most applicable to courses, e-books, and other one-time-payment products that can be grouped together.