Progress bars are classically good for onboarding flows. And as it turns out, they're good for upsells too. Increase your AOV by adding a progress bar to your checkout flow.
When applied to a checkout flow, "upsell progress bars" can increase your average order volume. The bar should show how much the customer is about to spend, as well as a couple of perks that they could get by spending more. For example, maybe they're spending $25, but spending $15 more gives the customer free entry into a giveaway, and $50 more gives them access to your private Slack channel. The combination of these incentives and the gamification of a progress bar can lead to a higher AOV, much like free shipping does for physical products. This tactic is most applicable to courses, e-books, and other one-time-payment products that can be grouped together.
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