July 9, 2020

Tip: Add a todo list to your site to increase organic traffic

Growth Bites @growthbites

If someone lands on your page from a search engine, the time they spend before clicking 'Back' is used as an indicator of your website's quality. That makes it a big opportunity for your SEO. Keep your visitors on-site by giving them goals.

@Salil of ProsperCircle.org saw a 100% increase in organic traffic within two weeks, in part by giving visitors tasks to complete. While giving people a todo list may seem unwise, Salil says people like checking off todos because they feel a sense of accomplishment. And the more time they spend checking off your tasks, the better it is for your domain authority. As an example, Salil put a todo list on an article that offered tips for video interviews. As you scroll, todos (like reading a given group of tips) are checked off automatically. Users were originally viewing 33% of the page, but after adding the todo list, they're scrolling to 80%. There's even a todo for signing up for his newsletter, though the jury's still out on whether that will increase signups.

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  1. 2

    I've really been loving these Growth Bites!

    1. 1

      Glad to hear it! 🙏

  2. 2

    Exactly how much do you need to increase your time on site to see a ranking boost?

    1. 2

      Good question! I'm not sure there's an easy answer for this — if there is, I don't know it 🤔

      One thing I can tell you, though, is what @andreboso commented in the source content. Essentially: Extending the amount of time that visitors are on-site before going back to the SERP is great. Even better is when they don't click back at all.

      1. 2

        I will do some testing and let you know.

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