5
2 Comments

Tip: Add a valid SSL certificate to decrease your bounce rate

Seeing a big old "Not Secure" next to a URL can be a little disconcerting. Make your visitors feel safe enough to stick around by using HTTPS.

As obvious as using HTTPS may seem these days, 35% of websites still aren't doing it. Getting a valid SSL certificate will give you a slight bump in SEO. But more importantly, since it secures the connection between your visitor and the server, it can instill a sense of trust. And that'll make them more likely to stick around. Start by purchasing an SSL certificate. You can get one for free at Let’s Encrypt, but purchasing it through your web hosting company may simplify the installation process. Next, have the hosting company install the certificate on your account. Before going live, make sure that all internal links are updated to HTTPS, since having a mix is confusing for users and hurts your SEO. And set up a 301 redirect through your CMS (or manually) to notify search engines that your site needs to be indexed again.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

  1. 3

    Definitely do this.

    Non-tech people interpret anything erroneous as unsafe, untrustworthy, and unreputable.

    It's easy to set up SSL (and set it to auto-renew), yet it leads to such a great lift in conversions, so I don't see why more people wouldn't do it.

Trending on Indie Hackers
I quit. 52 startups in 52 weeks 31 comments Who's working on their project this weekend? What are you building? 12 comments Twitter accounts directory 11 comments Released my first project in PUBLIC BETA! 9 comments Launching new product today, hope to get your support and feedback ❤️ 5 comments How do you stay motivated? 1 comment