Growth September 9, 2020

Tip: Add a valid SSL certificate to decrease your bounce rate

Growth Bites @growthbites

Seeing a big old "Not Secure" next to a URL can be a little disconcerting. Make your visitors feel safe enough to stick around by using HTTPS.

As obvious as using HTTPS may seem these days, 35% of websites still aren't doing it. Getting a valid SSL certificate will give you a slight bump in SEO. But more importantly, since it secures the connection between your visitor and the server, it can instill a sense of trust. And that'll make them more likely to stick around. Start by purchasing an SSL certificate. You can get one for free at Let’s Encrypt, but purchasing it through your web hosting company may simplify the installation process. Next, have the hosting company install the certificate on your account. Before going live, make sure that all internal links are updated to HTTPS, since having a mix is confusing for users and hurts your SEO. And set up a 301 redirect through your CMS (or manually) to notify search engines that your site needs to be indexed again.

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  1. 3

    Definitely do this.

    Non-tech people interpret anything erroneous as unsafe, untrustworthy, and unreputable.

    It's easy to set up SSL (and set it to auto-renew), yet it leads to such a great lift in conversions, so I don't see why more people wouldn't do it.

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