7
9 Comments

Tip: Boost sales by displaying a product's number of views and purchases

Social proof is a powerful factor in decision-making. Get more sales by displaying how many times your product has been viewed and/or purchased.

A recent study showed that displaying the number of views a product has can increase purchase intent by up to 56%. Similarly, displaying the number of purchases a product has can increase purchase intent by up to 58%. So consider adding these metrics to your product pages. If you don't have many purchases yet, start by displaying views. At a certain point (roughly 1500 views in the study), the effect may reverse. So when you've got a good number of sales, switch over to those. Displaying both can actually work well too, as long as your conversion rate is 5% or higher. If you have multiple products, don't leave any out – displaying these metrics on some but not others will hurt the products that don't have them.

More 30-second growth tips?

We share a tiny, bite-sized tip for growing your business a few times a week. Click here to see more and get Growth Bites in your inbox 👌

  1. 3

    Interesting read! 🤯

  2. 3

    Correct. That's why I have created https://trustisto.com - a social proof set of tools for e-commerce.

  3. 1

    The caveat should be that you wait until you have impressive numbers, otherwise you'll have negative social proof.

    1. 1

      Yes, that's an important caveat for sure 👍

Trending on Indie Hackers
Hey Founders and Makers, what problem does your product solve? 88 comments Reaching 1000 newsletter subscribers - here is what I did. 13 comments My app failed: 2 years building, $194 in revenue, 100% churn, 8 lessons 8 comments What do you all do with dead/failed projects? 7 comments I'm a non-technical founder who built a fully automated, AI powered patient tracking platform with nocode tools (Mobius). AMA! 6 comments Let's stop rewarding copy/pasted IH posts from people who are just trying to pitch their startup at the end. 3 comments