Tip: Boost sales by displaying a product's number of views and purchases

Social proof is a powerful factor in decision-making. Get more sales by displaying how many times your product has been viewed and/or purchased.

A recent study showed that displaying the number of views a product has can increase purchase intent by up to 56%. Similarly, displaying the number of purchases a product has can increase purchase intent by up to 58%. So consider adding these metrics to your product pages. If you don't have many purchases yet, start by displaying views. At a certain point (roughly 1500 views in the study), the effect may reverse. So when you've got a good number of sales, switch over to those. Displaying both can actually work well too, as long as your conversion rate is 5% or higher. If you have multiple products, don't leave any out – displaying these metrics on some but not others will hurt the products that don't have them.

More 30-second growth tips?

We share a tiny, bite-sized tip for growing your business a few times a week. Click here to see more and get Growth Bites in your inbox 👌

  1. 3

    Interesting read! 🤯

  2. 3

    Correct. That's why I have created https://trustisto.com - a social proof set of tools for e-commerce.

  3. 1

    The caveat should be that you wait until you have impressive numbers, otherwise you'll have negative social proof.

    1. 1

      Yes, that's an important caveat for sure 👍

Trending on Indie Hackers
Customer acquisition when broke... 14 comments Facebook is (becoming) the new Yellow Pages 9 comments How do you read this logo? 6 comments Creating code with Artificial Intelligence. Good or Bad? 5 comments What's the biggest challenge you face? 4 comments Feeling lucky, excited, and uncertain. I'm starting my indie journey! :) 3 comments