Tip: Boost sales with an influencer referral program

Referral programs are great, but have you ever considered an influencer referral program? Increase revenue by incentivizing influencers to onboard other influencers.

According to @Julian of Demand Curve, you can turn influencer marketing into a system that grows itself. Just create a referral program specifically for influencers — they get a share of the sales brought in by the influencers they refer and activate. That gives them plenty of incentive to bring in new, high-quality influencers for you. And all you need is one long-term influencer to get the snowball rolling. Of course, it's still on you to make sure that each influencer's shoutouts are on-brand and ethical.

More 30-second growth tips?

We share a tiny, bite-sized tip for growing your business a few times a week. Click here to see more and get Growth Bites in your inbox 👌

  1. 3

    Good tip! Reminds me of an article I recently read (specifically about using this method for newsletters): https://ghost.org/blog/newsletter-referral-programs/

    I wonder if there's data which shows that influencer-referrals account for faster/more growth than smaller/nano-influencer referrals?

    1. 1

      Micro-influencers can offer a lot of bang for the buck - it's all about finding the right one with the right audience. And they're certainly good candidates for an influencer referral program. I don't know of any data offhand though.

      1. 2

        You could use a tool like https://www.upfluence.com/ or https://www.modash.io/influencer-database. It's a good place to start gathering names if you're new to a niche. A free way to start is just googling "top influencers for/in 'NICHE'" and start creating your own list.

  2. 1

    Are there examples? Also what tools would be recommended? For example, viral loops? Referral candy?


    1. 1

      No examples on this one. And yeah, Referral Candy could work, or Referral Rock or Referral Hero. There are tons of options, though I haven't personally used any of them for influencer referrals.

Trending on Indie Hackers
Let's discuss databases? :D I would like to know about your database and your journey in using it 43 comments I'm 14 year old. I built my side project in 4 hrs and sold it for $2K within 4 days of Launch. Here is my Journey 🎉 25 comments List of places to submit your startup (for free!) 18 comments I'm 20 years old and launched an app that went #1 on the App Store. AMA. 17 comments I'm launching a new app and looking for feedback on the sales page 7 comments 💔 Y-Combinator rejection to new SAAS launch 🚀 5 comments